Summary: Native mobile applications are popular with consumers, but do their advantages translate to businesses? This white paper explores each mobile app option, and explains why businesses should think twice before taking the native approach.

Many businesses make the same mistake when considering mobile apps: They equate mobile apps to native apps. However, the native approach is just one of three different mobile app options. It’s also the most expensive and time consuming approach.

The reality is, most businesses don’t need native mobile applications to accomplish their goals…yet they falsely assume it’s the only way.

If you’re considering mobile apps for your business, here’s a white paper that you’ll want to read. It explores each mobile app option, and explains why businesses should think twice before taking the native approach. You can access the white paper right here.