Case Study: Presbyterian Church of America

Challenge
Green-screen application that was originally brought to Web with "Screen-Scraper" software made the resulting "Web application" much too slow. It also required a download, caused errors, and was not accessible to persons with disabilities.

Solution
PCUSA re-engineered their green-screen application with the mrc-Productivity Series to create a B2C Web application (online registration form) giving persons with disabilities full access to a soup-to-nuts application that is secure, fast, easy, and intuitive.

Value
The new online application drew in twice as many applications as the "screen-scraper" version the year before, and have since begun using it to convert all of the applications they had previously "screen-scraped" into Web applications using the mrc-Productivity Series.


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mrc Case Study: Presbyterian Church of America


The Basics

You just want to get to Columbus, Ohio. That's the destination this year for you and over 3,000 other Presbyterian delegates who will be gathering for the General Assembly, the Presbyterian Church (PCUSA's) annual decision-making meeting on major Church matters. Now imagine that when you try to sign up for the Assembly on the Web, nothing is working. You thought registering via the Internet would be easier, but it now seems an impossible task: the program is taking forever to load, you got some weird pop-up to download Java to your home computer, and you can't seem to get past the first screen. And...you are blind.

The Objective

Headquartered in Louisville, Kentucky, the Presbyterian Church (U.S.A.) has approximately 2.5 million members, 11,200 congregations, and 21,000 ordained ministers. With the size of its flock, the Church's initial goal was to streamline its Assembly registration process by bringing it to the Web, making it accessible to everyone, including those users with visual, hearing, physical, cognitive or neurological disabilities. The PCUSA's Office of the General Assembly also wanted to give Assembly attendees a seamless way to sign up for the conference, order materials, select hotels, and sign up for the 100+ events during the 7 day conference, and then effectively pay for everything with the use of a credit card.

The Challenge

The Office of the General Assembly, which hums along nicely on an IBM iSeries, already had a green-screen legacy application that had been carefully constructed to take in all of the necessary information. It was sophisticated and complex in design. Their registration method required attendees to fill out and return a 4 page registration form, and then PCUSA employees entered the information from 3,000+ registration forms into the database via this legacy application.

Edwin Beck, Manager of Information Technology, explains the complexity, "We try to gather information as to how long they are staying at the conference, whether or not they have a roommate, their transportation to and from the conference, where they are staying, and then calculate for them how much their portion of the hotel bill will be for the days they are staying if they have a roommate, or if not. We also record where Commissioners are sitting at the conference, committees they may be participating in, whether they are using a laptop, an e-book, or paper documentation."

"It is quite intricate, and to have to completely rebuild it for the Web world would have been a real challenge. It basically tracks the attendees from the time they leave home to the time they leave the conference," explained Beck.

Because they didn't want to touch the existing application, and because it seemed at first to be the fastest and easiest way to get their existing application to the Internet, they decided initially to go with a "screen-scraper" solution. "Screen-scrapers" are software products that allows PCs to intercept character-based data from a midrange server and present it in a graphical user interface. In basic terms, it automatically turns what looks like green text on a black screen into what looks similar to a Web page. It sounded ideal.

But, the Presbyterian Church began to reform its thinking about the screen-scraper method after receiving a large amount of negative feedback from Web users.

PCUSA soon realized that what had been put in place to streamline things, was actually complicating the process with server time-outs, browser-compatibility problems, software plug-in warnings, and complications with firewalls. Often would-be users were not only unable to complete the application, but weren't able to begin the process at all.

The first big roadblock was that the application took a very long time to load, taking several minutes even with a T1 connection. This can be a common problem with screen-scraper methods, as they are traditionally Java-heavy, written in applets that are notoriously slow. The problem was compounded in PCUSA's user segment because most of their members are spread throughout the country, and many were running off of dial-ups from home with connectivity rates that widely vary.

The second problem with the screen-scraper application was the requirement that users download Java to access it. "That scared the average user," said Edwin Beck, "Our users didn't want to download something they were unfamiliar with. That might be fine in business-to-business situations where the user is familiar with what Java is and what it is used for, but when you are talking about people on their home computers —it just wasn't user-friendly." Beck began to look for another solution.

The Solution

"I researched on the Internet, and I went to COMMON with this challenge in mind and checked out 6-8 other possibilities. In the end it came down to a couple different solutions. After I spoke with the department here that would be using the program, and several of us spent the day speaking with the people at mrc, I realized mrc's solution was an excellent fit," said Beck.

"We decided to go with mrc because ease-of-use was our #1 priority, we could go to any programming language with it, it could be developed to encompass users with disabilities, and also cost."

A consultant from mrc's ebusiness Solutions division then met with PCUSA's General Assembly team. They sat down and began to outline their objectives. PCUSA's list was straightforward. The Church wanted:

W3C (www.w3c.org) stands for the World Wide Web Consortium, and was created in October 1994 to develop common protocols promoting the World Wide Web's evolution and interoperability. The WAI (The Web Accessibility Initiative) works with the W3C organization and addresses barriers to Web accessibility. It seeks to ensure that the core technologies of the Web are accessible, including HTML, XML, style sheets, and other standards. Barriers can exist when these technologies lack features needed by users with visual, hearing, physical, cognitive or neurological disabilities.

To give a common example, in order for a Web page to be accessible to someone who is blind, the markup language for the page must support text equivalents for images, video, sound files, etc, and the content author must make appropriate text equivalents available. The text equivalents can then be rendered as speech output by the user's accessibility software.

The resulting application from the laid-out objectives was built in CGI/HTML with the mrc-Productivity Series and offers a world of difference to this year's registering PCUSA members.

  • It is fast, and can be used with dial-ups of any bandwidth
  • It does not require any additional downloads, as it is entirely Web-based
  • It is accessible to persons with disabilities
  • It is intuitive, taking the user through a wizard-like format, that offers step-by-step instructions and finishes the steps with the ability to reserve everything with a credit card

The Value

This new registration system was met with positive user feedback. "This year with the mrc application, we had twice as many users register online as before, which made up almost half of our registrants. It was a great improvement," said Beck. "We also had a major cost savings related to time. We no longer have to rely on printing out reports, and with the entire process automated, all of the time spent processing credit cards, and entering data is no longer necessary. We are now able to concentrate on more important items on our agenda."

Since finishing their Web registration application, PCUSA has begun to convert all the applications that had previously been written in the screen-scraper software into mrc-Productivity Series applications. Two such applications are:

  • A minister inquiry system so that members can learn about their ministers, their minister's backgrounds, their educations, city of origin, mission work, etc.
  • A church inquiry system that allows Presbyterians nation-wide to find churches near them and learn about the parish, the minister, address, year established, etc.

A third application that was never converted to a screen scraper app, but one they are currently bringing to the Web with mrc, is an application that will allow churches and presbyteries to report their data online, number of church members, contact information, etc, to keep statistics up to date with the national headquarters.

"We're very pleased with the application. It's been great. It does what we wanted it to do, and we've had a lot of positive feedback which was a really nice change from all the negative feedback we got using the old system. I should also add that our users with disabilities were very happy with the accessibility of it all," said Beck.

He considers, "The World Wide Web has so much to offer everyone, and it's important to be part of the ongoing movement to standardize applications and take another step closer to making the Web accessible to everyone."

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