January 2013 Oak Brook, IL
Today, software tool developer mrc announces the release of a new white paper entitled, "Native mobile apps: The wrong choice for business?" It explores each mobile app development option from a business perspective, and explains why companies should think twice before taking the native approach.
mrc created the white paper to address a growing problem: Businesses are rushing to build their own mobile apps, without truly understanding their options. Many notice the consumer popularity of native apps, and falsely assume it’s a viable option for business.
This white paper aims to dispel that myth, and help businesses figure out which mobile app development option works best for them. After reading the white paper, readers will understand:
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Their mobile app development options
Businesses that need mobile apps actually have three options. This white paper explains each one and even provides a side-by-side comparison of each.
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Which option is best suited for their business
Every mobile app option offers a unique set of advantages and disadvantages. This white paper explains how to choose the option that best suits their company’s needs.
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Why native apps are usually the wrong choice
While native apps offer some benefits, they also represent significant risk and expense. This white paper explains the 6 major drawbacks to native app development.
"Over the past couple years, we’ve run across many companies who don’t completely understand their mobile app options and wrongly assume that native apps are the best choice," says Sal Stangarone, mrc's Senior Product Consultant. "Hopefully, this white paper will educate companies considering mobile apps, and help them avoid any costly mistakes."
###For additional information contact mrc via phone at 630.916.0662; via fax at 630.916.0663; via e-mail at mrc@mrc-productivity.com.
About mrc
mrc's development tool suite, m-Power, is used to create business applications and can run on any database or platform that supports Java (e.g. OS/400, Linux, Unix, and Windows). m-Power is used to create an endless variety of business web applications such as: Mobile apps, Web reports, dashboards, eCommerce apps, business intelligence, and more.
mrc was a recipient of the Apex Award for application development, is a long-time IBM Business Partner, and has been producing award-winning development software since 1981.