A new approach to mobile business apps (with demo!)

AnnouncementI’m happy to say that we have a new and exciting demo that lets you see (and try) a brand new approach to mobile business apps! But first, let me give you a little background information:

As I’ve touched on in previous blog posts, creating mobile business apps is a risky and expensive move right now. Why? The mobile landscape is highly fragmented. Do you want mobile business apps? Pick one platform or build for all. Picking one platform limits your options. Building for all requires different skills, a new mobile team, expensive maintenance, etc…

As a business owner, I understand the importance of mobile apps, but neither of these options sound appealing.

While I considered this problem a while back, I had an idea: What if you could build one web application that looked native on every device? For example, suppose you had a reporting application. On your PC or laptop it looks like a typical web reporting app. But, what if…when you viewed that same app on a tablet, it looked like a native tablet app? What if when you viewed it on a smartphone, it looked like a native smartphone app? While it looks like 3 separate apps, it’s all just one underlying web application.

The benefits of such a solution would be huge for business. Think about it: One application would work across all platforms and operating systems. You wouldn’t have to build multiple versions of one app, waste time maintaining multiple apps, or pick one platform and hope it succeeds. You could have mobile business apps without the risk, time, or expense.

As you may have guessed, this is where the demo comes in. We’re turning this idea into reality, and have just completed a demo area where you can try it for yourself. To get get a better grasp on the concept, click on each of the 3 buttons below.  Believe it or not, each button links to the same application.

That’s only the tip of the iceberg…you can check out the entire demo at crazybikes.com. You’ll notice a dropdown box near the title on most of the applications. Use the dropdown box to toggle between the tablet/smartphone/PC versions of each application. Keep in mind that while each version looks different, it’s the same underlying application!

Pretty nice, isn’t it? If you want to see how this works, check out this page for a short explanation.

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