According to a recent report on Mashable, Android now controls nearly 50% of the smartphone market. When you think about it, that’s an amazing feat. Just 2 short years ago, Android was at the bottom of the list. At that time, Symbian was first by a sizeable margin, with RIM and IOS taking the next two spots. Now, Symbian is rapidly losing market share, and Android has a comfortable lead.
If one OS can skyrocket from last place to first so quickly, what will the market share chart look like in two more years? Who knows?
If your business is considering mobile apps, this is unsettling information. How do you know which platform(s) to build for when the landscape changes so quickly? Do you really want to pour time and money into developing apps for a platform that might be struggling in a couple of years? Can you afford to build separate apps for every platform? The first option is risky and the second is expensive.
How do you avoid the platform war altogether?
Answer: Use the web. The one constant across every mobile OS, regardless of platform, is the web. If you build mobile web apps, they work on all platforms and operating systems. It doesn’t matter if Android loses market share next year, your mobile web apps work everywhere. The web takes away the risk and minimizes the cost for businesses getting into mobile apps.
How do you get started with mobile web apps? First, read the beginner’s guide to mobile applications. It will explain the difference between native and web apps and what you need to get started with either.
If you want to see how your data would look as a mobile web app, you’re in luck! In order to demonstrate our new mobile m-Power enhancement, we’re currently building free mobile web apps for any company considering mobile. Just fill out this form, send us some data, and we’ll turn that data into a free mobile web app.