By now, you’ve no doubt heard that HP decided to stop making tablets and smartphones based on the WebOS platform. While the move confused many industry analysts, I believe it sends a clear message to businesses: Your mobile strategy should not depend on another company.
What happens to all the developers that poured time and money into WebOS apps? What about the companies that developed WebOS apps for their business? With one decision (which was completely out of their control), all that time and money became worthless.
Now, I know what you’re thinking: “Apple or Android aren’t going to close up shop any time soon.” That’s probably true, but here’s some things to think about: What if they change important aspects of their app store that negatively impact your app? What if they decide that your app doesn’t belong in their app store? Do you really want your mobile success to depend so heavily on someone else?
So, the question is: How do you build mobile apps that don’t depend on anyone else? I recently read an article that sums everything up nicely, and says what I’ve been saying for the last year: If your company is going to get into mobile apps (and you should be), take the web-based route. The web is the only constant across all platforms. The web is the only method that doesn’t tie your mobile app strategy to another company.
If you’d like to learn more about your mobile app options, and why the mobile web is usually the best option for business, check out this free whitepaper: Mobile web apps: The best option for business? If you’d like to see a new method for developing one web app that looks like a native app on every device (smartphone/tablet/PC), fill out this short form. We’ll build a web app using your own data that looks different (yet native) on every device.