If your business is considering mobile apps in the near future, this article over on Venturebeat is a must-read. It makes the case that native apps are on the decline, and highlights a point that I’ve been making for the past year: Mobile web apps are the future.
Some people might argue with that point. Native apps are popular right now, how can they possibly be replaced by mobile web apps? If you’re asking yourself that question, here are a few reasons why it’s very possible:
- Mobile web apps are platform and OS independent: For a native app to work everywhere, you must build a separate app for each platform…which requires knowledge of different programming languages. On the other hand, one mobile web app works anywhere. Which approach makes the most business sense?
- The web is here to stay: What happens when you build an app for one platform, and then the company that owns that platform decides to shut it down (like HP did to WebOS)? All that work is suddenly worthless. Mobile platforms come and go, but the web is here to stay.
Why is this so important for businesses considering mobile apps? Because the native route is more expensive, more time-consuming, and requires more skills. It’s also more difficult to maintain going forward, and comes with more risk. Do you really want to start down the native app path only to realize later that you’ve wasted tons of time and money?
Now, I’ve only touched on the reasons why mobile web apps are usually the better choice for business. If you really want to understand why, read this free white paper: “Mobile web apps: The best option for business?” If your business is considering mobile apps, it might save you a bunch of time, money, and headaches.