A friend of mine used to have a dog that loved chasing squirrels. The problem (for the dog) was that he was incredibly bad at catching them. I remember watching as that dog chased squirrels up the tree, and then proceeded to bark at the top of the tree…while the squirrel ran right down the tree, past the dog, and out of the yard.
Although the squirrels were right in front of his face, that dog never caught them. Why? He was so focused on where he thought they were, he couldn’t see what was right in front of him.
You may laugh at the dog (or applaud the squirrels), but I see a direct connection with many businesses today. Businesses are busy chasing their own “squirrels”–They search for more customers; They hunt down new business partners; They frantically look for new ways to get ahead of the competition.
Yet, most U.S. based businesses are so focused on where they think the squirrels should be, they ignore those that are right in front of their face.
What do I mean? There’s an obvious way that many companies could improve their business, but it’s largely ignored in the U.S. Rather than trying to explain everything in a blog post, this video does a great job of explaining what this obvious “secret” is, and how it can help.