So, you’ve heard all the talk about mobile. You know it’s the next big thing for business. But…you haven’t quite figured out how your company can best take advantage of it. If so, you’re not alone. When new tech trends roll around, it often takes a while to fully understand every possible use.
If you’re struggling to understand how your company could use mobile, or any new trend for that matter, I’d like to start something that might help. Every so often, I’ll write up a post explaining how different companies or industries are using new technology. Even if you’re not in the same industry, it might spark some ideas.
Today, let’s take a look at an industry that’s really taking advantage of mobile: The restaurant industry. Specifically, let’s focus on how some restaurants are using mobile apps and QR codes to better serve their customers. Here are a few ways:
1. Attracting customers with QR codes: Some restaurants located in high-traffic areas are posting giant QR codes outside their doors. The QR code links to a coupon, which entices people to eat at the restaurant.
2. Linking menus with QR codes: Some restaurants are placing QR codes just inside the entrance. When customers scan the QR code, the restaurant’s menu pops up on their smartphone.
3. Place orders by smartphone: Some restaurants are taking the previous idea one step further and providing the option to place an order straight from your phone. Think about it: You walk into a restaurant, scan the QR code, browse the menu, and place an order. Here’s a great example of a restaurant using this approach.
One thing to note: Any business wishing to build mobile apps will eventually face the question: Native app or mobile web app? In the example above, you’ll notice that their menu is a mobile web app, not a native app. A mobile web app is better in this situation because it doesn’t force users to download and install anything (like a native app would). Customers certainly don’t want to install a new app just to place an order.
However, the native vs. mobile web app really boils down to your company’s needs, and what you wish to accomplish with your app. If you’d like to understand the difference between the two options, here’s a short guide that lists a few pros and cons of each.
How can you use these ideas?
Don’t automatically dismiss these ideas because you don’t work in the restaurant industry. Focus on the concepts behind the ideas: When you boil it down, these restaurants are just giving their clients a simpler way to access information and make a purchase. Is there any way you can use mobile apps to apply those concepts to your business?