Now that you understand the basics of QR codes and why your company should care, let’s focus on the next step: How can your company use them? We’ve already explored how QR codes are helping the restaurant industry, but today, let’s take a look at an example that applies to a broader audience.
Consider this scenario: It’s 5 p.m. and time to go home. But, you’re stuck in the office analyzing some Business Intelligence reports for your meeting tomorrow. What if you could seamlessly move that report over to your smartphone and analyze it on the train ride home?
You can, with mobile web apps and QR codes. In fact, you can even try it for yourself right now! Just visit this demo site and scan any one of the QR codes with your smartphone or tablet (you’ll need a QR code reader app). You’ll notice that it opens up the same application, but that application looks like it was built for whichever device you’re using. Pretty cool, isn’t it?
How does it work? Each of those applications have three presentation layers: One for PCs, one for smartphones, and one for tablets. The QR code on each application simply links to the application itself. When you scan it, logic placed within the application detects your device and displays the appropriate layer. That way, you’re accessing the same application, but in a format that appears native depending on the device you’re using.
Now, I realize this might sound a little confusing. If you have any questions, or if you just want to learn how to make something like this for your company, we’d be happy to help. Just fill out this short form and let us know what you’re thinking.