{"id":10473,"date":"2016-08-29T15:49:46","date_gmt":"2016-08-29T20:49:46","guid":{"rendered":"http:\/\/www.mrc-productivity.com\/blog\/?p=10473"},"modified":"2016-08-29T16:07:08","modified_gmt":"2016-08-29T21:07:08","slug":"native-mobile-apps-the-wrong-choice-for-business","status":"publish","type":"post","link":"https:\/\/www.mrc-productivity.com\/blog\/2016\/08\/native-mobile-apps-the-wrong-choice-for-business\/","title":{"rendered":"Native mobile apps: The wrong choice for business?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-725\" alt=\"Education\" src=\"https:\/\/www.mrc-productivity.com\/blog\/wp-content\/uploads\/2010\/11\/Education.jpg\" width=\"76\" height=\"100\" \/><span style=\"font-size: 14px;\"><em>Summary: Native mobile applications are popular with consumers, but do their advantages translate to businesses? This white paper explores each mobile app option, and explains why businesses should think twice before taking the native approach.<\/em><\/span><br \/>\n<a name=\"20160823\"><\/a><!--more--><br \/>\nMany businesses make the same mistake when considering mobile apps: They equate mobile apps to native apps. However, the native approach is just one of three different mobile app options. It\u2019s also the most expensive and time consuming approach.<\/p>\n<p>The reality is, most businesses don\u2019t need native mobile applications to accomplish their goals&#8230;yet they falsely assume it&#8217;s the only way. <\/p>\n<p>If you\u2019re considering mobile apps for your business, here\u2019s a white paper that you\u2019ll want to read.  It explores each mobile app option, and explains why businesses should think twice before taking the native approach.  You can <a onclick=\"ga('send', 'event', 'Blog', 'Inside Link', 'Native Apps Wrong Choice'); \" href=\"https:\/\/www.mrc-productivity.com\/research\/whitepapers\/NativeAppsWrongChoice.pdf\" target=\"_blank\"><span style=\"color: red; font-weight: bold;\">access the white paper right here<\/span><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summary: Native mobile applications are popular with consumers, but do their advantages translate to businesses? This white paper explores each mobile app option, and explains why businesses should think twice before taking the native approach.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","slim_seo":{"title":"Native mobile apps: The wrong choice for business? - mrc&#039;s Cup of Joe Blog","description":"Summary: Native mobile applications are popular with consumers, but do their advantages translate to businesses? This white paper explores each mobile app optio"},"footnotes":""},"categories":[8],"tags":[34,35],"class_list":["post-10473","post","type-post","status-publish","format-standard","hentry","category-education","tag-mobile","tag-mobile-apps"],"_links":{"self":[{"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/posts\/10473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/comments?post=10473"}],"version-history":[{"count":3,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/posts\/10473\/revisions"}],"predecessor-version":[{"id":10476,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/posts\/10473\/revisions\/10476"}],"wp:attachment":[{"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/media?parent=10473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/categories?post=10473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/tags?post=10473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}