{"id":11201,"date":"2018-01-10T10:28:27","date_gmt":"2018-01-10T16:28:27","guid":{"rendered":"http:\/\/www.mrc-productivity.com\/blog\/?p=11201"},"modified":"2022-11-22T16:09:09","modified_gmt":"2022-11-22T22:09:09","slug":"business-falling-behind-5-technologies-already-using-part-1","status":"publish","type":"post","link":"https:\/\/www.mrc-productivity.com\/blog\/2018\/01\/business-falling-behind-5-technologies-already-using-part-1\/","title":{"rendered":"Is your business falling behind? 5 technologies you should already be using in 2018"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-725\" src=\"https:\/\/www.mrc-productivity.com\/blog\/wp-content\/uploads\/2010\/11\/Education.jpg\" alt=\"Education\" width=\"76\" height=\"100\" \/><span style=\"font-size: 14px;\"><em>Summary: Technology is evolving faster than ever, and plays an increasingly important role in the business world. Is your company keeping up? In this article, we explore technologies and\/or processes that are absolutely essential in 2018. If your business doesn&#8217;t have these technologies in place already, you could be falling behind. Read the whole article to learn more.<\/em><\/span><br \/>\n<a name=\"20180103\"><\/a><!--more--><br \/>\nI recently read through Gartner\u2019s \u201c<a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/gartner-top-10-strategic-technology-trends-for-2018\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: red; font-weight: bold;\">Top 10 strategic technology trends for 2018<\/span><\/a>\u201d article. It discusses many of the hot trends we\u2019ve heard a lot about recently, like blockchain, AI, VR\/AR, IoT, etc&#8230;<\/p>\n<p>Now, there\u2019s no doubt that these trends will have a big impact on the business world in the near future. But, let&#8217;s be honest: The average business isn\u2019t going to adopt trends like AI, blockchain, and virtual reality in 2018. These are trends you should definitely research and prepare for, but most will only impact the larger companies in the coming year.<\/p>\n<p>That got me thinking: These cutting-edge tech trends will eventually turn into business necessities. But, what former trends are now necessities for today\u2019s business? What technologies should businesses be using in 2018 if they hope to remain competitive?<\/p>\n<p>Today, let\u2019s explore that topic in more detail. Let\u2019s take a look at technologies\/processes that the modern business should already have in place. Now, these aren\u2019t cutting edge tech trends. But, if you\u2019re not using these technologies in 2018, your business is probably falling behind.<\/p>\n<h3>1. SSL Certificates<\/h3>\n<p>In October of 2017, Google made a change in the Chrome web browser. They began marking non-HTTPS pages with input fields as \u201cNot Secure\u201d in the address bar. These pages now display an icon (and often a warning) when users try to submit data through a non-HTTPS page.<\/p>\n<p>What\u2019s the difference between HTTP and HTTPS? Essentially, an HTTPS page encrypts the data submitted on the site, while an HTTP page does not. By taking this step, Google is trying to help the web become more secure.<\/p>\n<p>Now, I sincerely hope that your business jumped on board the HTTPS train last year. Otherwise, your visitors are likely seeing security warnings when they visit your site. What can you do if your website is still HTTP? I won\u2019t get into all of the steps here, but as explained below, you need to purchase and install an SSL certificate.<\/p>\n<blockquote style=\"line-height: 1.7em; background-image: none; margin-left: 0; padding-left: 18px; height: auto;\"><p>\u201cSSL certificates have been around for years but have been considered increasingly mandatory for the past eighteen months,\u201d says Mike Catania, Chief Technology Officer of <a href=\"https:\/\/www.promotioncode.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: red; font-weight: bold;\">PromotionCode.org<\/span><\/a>. \u201cAny company with an online presence that doesn&#8217;t utilize this technology to protect their customers is not only behind from an IT perspective, but behind in user experience. Google has been trying to push these sites forward both through negative ranking signals and now with Chrome showing a big &#8220;Not Secure&#8221; icon in the Address Bar. The good news is that an installation is relatively fast and cheap, so there are officially no excuses left for those companies lagging behind.\u201d<\/p><\/blockquote>\n<h3>2. BI\/reporting\/analytics<\/h3>\n<p>Businesses have access to more data than ever before, and it\u2019s only growing. The ability to quickly turn this data avalanche into actionable insights is quickly becoming a competitive advantage.<\/p>\n<p>The question is, what are you doing with your data? Are you falling behind from a data analysis perspective? Here are a few questions to ask:<\/p>\n<ul class=\"arrow-list colored\">\n<li>Does your reporting process still run through the IT department?<\/li>\n<li>Does it take more than a few minutes to access the data you need?<\/li>\n<li>Is your Business Intelligence (BI) process primarily Excel-based?<\/li>\n<\/ul>\n<p>If you answered yes to any of these questions, then it\u2019s time to implement a modern BI strategy. Why is this so important? As explained below, even basic analytics will improve your decision-making process significantly.<\/p>\n<blockquote style=\"line-height: 1.7em; background-image: none; margin-left: 0; padding-left: 18px; height: auto;\"><p>\u201cThe top processes and technologies that we see businesses still neglecting in 2018 is using even basic analytics to make data-driven decisions and sticking to a CRM to manage sales,\u201d says Mathew Lazarus, Chief Innovation Officer at <span style=\"color: red; font-weight: bold;\">Archbolt<\/span>. \u201cThese are interrelated issues, a key symptom for which is when businesses tend to act on assumptions or anecdotes, which leads to inconsistent and retroactive decision-making.<\/p>\n<p>And with so many analytics tools and methodologies out there, there&#8217;s no excuse when we see a business having to call IT every time they need to run a simple data query or search. That&#8217;s the whole point of dashboards and reporting.\u201d<\/p><\/blockquote>\n<h3>3. Mobile-friendly websites and web applications<\/h3>\n<p>It\u2019s no secret that smartphones are here to stay. It\u2019s also no secret that usage is rising steadily. Yet, this <a href=\"https:\/\/www.sweor.com\/responsivewebdesign\" target=\"_blank\" rel=\"noopener\"><span style=\"color: red; font-weight: bold;\">list of statistics<\/span><\/a> claims that 17% of small businesses with a website do not even have mobile-friendly websites.<\/p>\n<p>Why is this so important? The statistics mentioned above highlight the importance of mobile-friendly websites with a few important facts:<\/p>\n<ul class=\"arrow-list colored\">\n<li>Mobile web traffic has surpassed desktop traffic. Mobile traffic as a share of total global online traffic in 2017 was 52.64%.<\/li>\n<li>57% of internet users say they won\u2019t recommend a business with a poorly designed website on mobile.<\/li>\n<li>Nearly 8 in 10 customers would stop engaging with content that doesn\u2019t display well on their device.<\/li>\n<\/ul>\n<p>The need for mobile-friendliness doesn\u2019t stop with websites either. Are your web applications mobile friendly? Can customers access their data via a mobile-friendly customer portal? Can employees access data and applications on their mobile devices? As explained below, this is now a \u201cmust-have\u201d for business.<\/p>\n<blockquote style=\"line-height: 1.7em; background-image: none; margin-left: 0; padding-left: 18px; height: auto;\"><p>\u201cMost people access the internet on the cell phones these days and if you\u2019re a businessman moving from one meeting to the next, you don\u2019t always the time or space (or internet connection) to use a laptop,\u201d says Nate Masterson, Marketing Manager at <a href=\"https:\/\/www.mapleholistics.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: red; font-weight: bold;\">Maple Holistics<\/span><\/a>. \u201cBeing able to host at least some of your services, or even create a portal through which clients can contact you on their mobile phones is imperative for increasing lead generation and improving customer service. The more accessible your business is, the more likely you are to succeed.\u201d<\/p><\/blockquote>\n<h3>4. Tools to automate manual processes<\/h3>\n<blockquote style=\"line-height: 1.7em; background-image: none; margin-left: 0; padding-left: 18px; height: auto;\"><p>\u201cBusinesses that haven\u2019t adopted even a modicum of automation or begun storing files, and collaborating via cloud-based services are falling by the wayside,\u201d says Kristine Neil, Owner and Creative Director of <span style=\"color: red; font-weight: bold;\">Markon Brands<\/span>. \u201cEventually, the clumsiness of their internal processes will show externally.\u201d<\/p><\/blockquote>\n<p>One of the biggest productivity killers across the business world stems from a lack of automation. Every day, employees at businesses across the globe waste precious time completing tasks that could (and should) be automated.<\/p>\n<p>Why is this so important? When employees are stuck with manual processes, business agility suffers. As explained in this <a href=\"https:\/\/www.forbes.com\/sites\/danielnewman\/2017\/04\/18\/agility-is-the-key-to-accelerating-digital-transformation\/#706b4de27277\" target=\"_blank\" rel=\"noopener\"><span style=\"color: red; font-weight: bold;\">Forbes article<\/span><\/a>, agility is more important than ever:<\/p>\n<p><em>\u201cIn today\u2019s market, not only is change happening quickly, it\u2019s forcing businesses themselves to change quickly. It\u2019s a constant flow of innovation, disruption \u2014 and sometimes chaos \u2014 that is moving us ahead, even faster than we ever imagined. Many say agility is the key to surviving in the age of technological hairpin turns. In fact, 68% of companies identify agility as one of their most important initiatives.\u201d<\/em><\/p>\n<p>What types of tasks can be automated? While it varies by company, here are a few questions to ask:<\/p>\n<ul class=\"arrow-list colored\">\n<li>Does IT still handle end-user reporting?<\/li>\n<li>Do you manually enter data into your system?<\/li>\n<li>Are workflow processes still completed manually?<\/li>\n<\/ul>\n<p>The list could go on, but it\u2019s a topic covered in more detail in this <a href=\"https:\/\/www.mrc-productivity.com\/blog\/2015\/07\/5-business-tasks-you-could-and-should-be-automating\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: red; font-weight: bold;\">article<\/span><\/a>. Make sure you regularly analyze your processes and explore ways to automate manual tasks. While it requires time up front, this will let you accomplish more with your current resources.<\/p>\n<h3>5. CRM Software<\/h3>\n<figure id=\"attachment_9119\" aria-describedby=\"caption-attachment-9119\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-9119\" src=\"https:\/\/www.mrc-productivity.com\/blog\/wp-content\/uploads\/2015\/05\/system-571182_640-300x211.jpg\" alt=\"\" width=\"300\" height=\"211\" srcset=\"https:\/\/www.mrc-productivity.com\/blog\/wp-content\/uploads\/2015\/05\/system-571182_640-300x211.jpg 300w, https:\/\/www.mrc-productivity.com\/blog\/wp-content\/uploads\/2015\/05\/system-571182_640.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-9119\" class=\"wp-caption-text\">photo credit: <a href=\"https:\/\/pixabay.com\/en\/system-network-news-personal-571182\/\">geralt<\/a> via <a href=\"https:\/\/pixabay.com\/\">pixabay<\/a> <a href=\"https:\/\/creativecommons.org\/publicdomain\/zero\/1.0\/deed.en\">cc<\/a><\/figcaption><\/figure>\n<p>Let\u2019s take the last point one step further. One common area that often relies on manual processes is Customer Relationship Management (CRM). As explained below, businesses often use spreadsheets when they should be using CRM software.<\/p>\n<blockquote style=\"line-height: 1.7em; background-image: none; margin-left: 0; padding-left: 18px; height: auto;\"><p>\u201cIf you are still using notecards or spreadsheets to keep track of current and potential clients then your technology is falling behind,\u201d says David Waring, Co-Founder of <a href=\"https:\/\/fitsmallbusiness.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: red; font-weight: bold;\">FitSmallBusiness.com<\/span><\/a>. \u201cCRM software is inexpensive and the better client followup and internal collaboration that results from implementing it should more than pay the additional cost.\u201d<\/p><\/blockquote>\n<p>Why is this so important to your business? Here\u2019s an <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/10\/24\/why-is-customer-relationship-management-so-important\/#42f933c7dacd\" target=\"_blank\" rel=\"noopener\"><span style=\"color: red; font-weight: bold;\">article<\/span><\/a> that explains the importance of CRM software in more detail. In short, CRM software offers an automated way to keep track of your interactions with customers\/prospects.<\/p>\n<p>But, perhaps the most important reason comes down to customization. As explained below, CRM systems help you personalize your correspondence with your contacts.<\/p>\n<blockquote style=\"line-height: 1.7em; background-image: none; margin-left: 0; padding-left: 18px; height: auto;\"><p>\u201cA CRM system captures customer contact details, such as demographics, purchasing history, service preferences, etc.,\u201d says Andrew Pearson, Founder and Managing Partner of <span style=\"color: red; font-weight: bold;\">Intelligencia Limited<\/span>. \u201cThis is extremely important in today&#8217;s personalization environment because the more detail you have on a person, the better you can market to them. Data captured is analyzed and categorized into a unique set of criteria. This information is then used to tier the customer base and tailor service delivery accordingly.\u201d<\/p><\/blockquote>\n<h3>Summary<\/h3>\n<p>These are just 5 technologies you should be using in 2018. We&#8217;ll explore 5 more technologies in a future article. Stay tuned!<\/p>\n<div id=\"sendgrid_nlvx_widget-2\" class=\"widget widget_sendgrid_nlvx_widget\" style=\"padding-bottom: 10px;width: auto;text-align: center;background-color: #edeff4;border: 1px solid #d1d1d1\">\r\n\r\n<h3 class=\"widget-title\" style=\"font-size: 18px;margin-top: 28px;font-weight: 400;margin-bottom:25px\">If you enjoyed this article, sign up for email updates<\/h3>\r\n<p>Sign up below, and we'll notify you of new blog articles via email. We value your privacy and will never share or sell your information. To learn more about how we handle data, please review our <a href=\"https:\/\/www.mrc-productivity.com\/about\/privacy.html\">privacy policy<\/a>.\r\n\r\n\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Summary: Technology is evolving faster than ever, and plays an increasingly important role in the business world. Is your company keeping up? In this article, we explore technologies and\/or processes that are absolutely essential in 2018. If your business doesn&#8217;t have these technologies in place already, you could be falling behind. Read the whole article &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.mrc-productivity.com\/blog\/2018\/01\/business-falling-behind-5-technologies-already-using-part-1\/\"> <span class=\"screen-reader-text\">Is your business falling behind? 5 technologies you should already be using in 2018<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","slim_seo":{"title":"Is your business falling behind? 5 technologies you should already be using in 2018 - mrc&#039;s Cup of Joe Blog","description":"Summary: Technology is evolving faster than ever, and plays an increasingly important role in the business world. Is your company keeping up? In this article, w"},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-11201","post","type-post","status-publish","format-standard","hentry","category-productivity"],"_links":{"self":[{"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/posts\/11201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/comments?post=11201"}],"version-history":[{"count":21,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/posts\/11201\/revisions"}],"predecessor-version":[{"id":14215,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/posts\/11201\/revisions\/14215"}],"wp:attachment":[{"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/media?parent=11201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/categories?post=11201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/tags?post=11201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}