{"id":12891,"date":"2020-10-27T11:00:46","date_gmt":"2020-10-27T16:00:46","guid":{"rendered":"https:\/\/www.mrc-productivity.com\/blog\/?p=12891"},"modified":"2023-09-27T16:58:52","modified_gmt":"2023-09-27T21:58:52","slug":"5-huge-benefits-of-digital-transformation-2","status":"publish","type":"post","link":"https:\/\/www.mrc-productivity.com\/blog\/2020\/10\/5-huge-benefits-of-digital-transformation-2\/","title":{"rendered":"5 Huge Benefits of Digital Transformation"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-725\" src=\"https:\/\/d4ey5ve3eb27c.cloudfront.net\/img\/icons\/education.png\" alt=\"Development\" width=\"76\" height=\"100\" \/><span style=\"font-size: 14px;\"><em>Summary: Digital transformation is an urgent priority for businesses in 2020. But, while many are adopting digital tools as a result of the pandemic, digital transformation is much more than that. In this article, we explore that topic in more detial and explain a few benefits that digital transformation can offer to your business.<\/em><\/span><br \/>\n<a name=\"20180321\"><\/a><!--more--><br \/>\n<img decoding=\"async\" src=\"https:\/\/mrccdn.s3.us-east-2.amazonaws.com\/img\/blog\/web-dev.jpg\" \/><br \/>\nI saw an interesting Twitter survey a couple of months back. It went something like this:<\/p>\n<p>\u201cWho is driving digital transformation?\u201d<\/p>\n<ul>\n<li>CEO<\/li>\n<li>CMO<\/li>\n<li>CIO<\/li>\n<li>The 2020 pandemic<\/li>\n<\/ul>\n<p>Can you guess which option won?<\/p>\n<p>Obviously, it was meant as a joke but makes an important point. Many business leaders came into 2020 with digital transformation still on their to-do lists. Sure, they were working on digital transformation&#8230;but, at their own pace.<\/p>\n<p>Then, the pandemic hit. Digital transformation quickly went from a \u201cnice to have\u201d to a necessity. Many businesses scrambled to adapt to a remote work environment. Others rushed to set up e-Commerce sites so they could continue selling products.<\/p>\n<p>The problem: Many businesses are just \u201cplugging the leaks\u201d so to speak. They\u2019re addressing the digital issues needed to survive, but aren\u2019t completing a total digital transformation. They\u2019re left with a patchwork of analog and digital tools\/processes that don\u2019t quite work together.<\/p>\n<p>Now, I get it. This has been a strange and difficult year. Many businesses have no choice but to go into survival mode and only implement the digital tools they need to survive.<\/p>\n<p>My message to you: Once things get more stable, don\u2019t stop. Keep the digital transformation moving.<\/p>\n<p>Why is this so important?<\/p>\n<p>Not only will it better prepare you for other unforeseen challenges, a total digital transformation delivers all types of advantages. In this article, we\u2019ll explore some of the biggest benefits of digital transformation.<\/p>\n<h3>1. Improved efficiency<\/h3>\n<figure id=\"attachment_9246\" aria-describedby=\"caption-attachment-9246\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-9246\" src=\"https:\/\/www.mrc-productivity.com\/blog\/wp-content\/uploads\/2015\/06\/speedometer-653246_640-300x185.jpg\" alt=\"\" width=\"300\" height=\"185\" srcset=\"https:\/\/www.mrc-productivity.com\/blog\/wp-content\/uploads\/2015\/06\/speedometer-653246_640-300x185.jpg 300w, https:\/\/www.mrc-productivity.com\/blog\/wp-content\/uploads\/2015\/06\/speedometer-653246_640.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-9246\" class=\"wp-caption-text\">photo credit: <a href=\"https:\/\/pixabay.com\/en\/speedometer-speedo-rush-vollgas-653246\/\">geralt<\/a> via <a href=\"http:\/\/pixabay.com\/\">pixabay<\/a> <a href=\"http:\/\/creativecommons.org\/publicdomain\/zero\/1.0\/deed.en\">cc<\/a><\/figcaption><\/figure>\n<p>Let me ask you a question: What slows your business down? What roadblocks exist in your current processes that harm efficiency?<\/p>\n<p>For some, it\u2019s manual data entry. Their systems don\u2019t communicate with each other, so they must manually enter data into different areas.<\/p>\n<p>For others, it\u2019s a process bottleneck. One process goes through a single department, and creates a bottleneck. For instance, reporting still goes through the IT department in many businesses, creating delays.<\/p>\n<p>I could go on, as there are any number of areas that could slow a business down. The good news: Digital transformation eliminates many of these bottlenecks. When you replace legacy processes with automated workflows, and truly examine your current processes, you reduce friction in your business.<\/p>\n<blockquote style=\"line-height: 1.7em; background-image: none; margin-left: 0; padding-left: 18px; height: auto;\"><p>&#8220;One of the most tangible benefits you will notice from digital transformation is efficiency across the areas and processes that have been transformed,&#8221; says Prashant Sugand, Director &amp; Principal Consultant at <span style=\"color: red; font-weight: bold;\">Layertech<\/span>. &#8220;Some processes which require human intervention and\/or that are standardized can be automated. As a result, this would provide several benefits such as a) the element of human intervention can be completely eliminated and b) the process can be completed much faster (Most likely in a few seconds).&#8221;<\/p><\/blockquote>\n<h3>2. Improved decision making<\/h3>\n<figure id=\"attachment_8117\" aria-describedby=\"caption-attachment-8117\" style=\"width: 236px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8117\" src=\"https:\/\/www.mrc-productivity.com\/blog\/wp-content\/uploads\/2014\/07\/small_2961565820.jpg\" alt=\"\" width=\"236\" height=\"240\" \/><figcaption id=\"caption-attachment-8117\" class=\"wp-caption-text\">photo credit: <a href=\"https:\/\/www.flickr.com\/photos\/dierkschaefer\/2961565820\/\">dierk schaefer<\/a> via <a href=\"http:\/\/photopin.com\">photopin<\/a> <a href=\"http:\/\/creativecommons.org\/licenses\/by\/2.0\/\">cc<\/a><\/figcaption><\/figure>\n<p>Over the past few years, we\u2019ve seen a data explosion. As a business, you have access to more data than ever before, and data volumes are only increasing.<\/p>\n<p>However, very few businesses actually capitalize on this data. Many lack the tools and processes needed to turn it into meaningful management information.<\/p>\n<p>This is where a digitally-driven company has the upper hand. Using modern BI tools, they can take this flow of data and gain insights immediately. This lets them react far faster (and more accurately) than businesses who lack these capabilities.<\/p>\n<blockquote style=\"line-height: 1.7em; background-image: none; margin-left: 0; padding-left: 18px; height: auto;\"><p>&#8220;Having connected systems means you can follow behavior,&#8221; says Aaron Suzuki, CEO of <a href=\"https:\/\/www.smartdeploy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: red; font-weight: bold;\">SmartDeploy<\/span><\/a>. &#8220;You can measure everything now: customer activity, inventory, productivity of employees, and much more. This can be analyzed with tools that yield actionable insight. You might realize you are spending heavily on tactics that do not produce results. Or that the results are coming from a secondary source and that\u2019s where you can focus investment for better results. The tangible result is more effective deployment of resources \u2013 whether it is your people, your cash, your inventory, your maintenance efforts, your growth strategy or otherwise.&#8221;<\/p><\/blockquote>\n<h3>3. Improved agility<\/h3>\n<p>COVID-19 gave the business world a surprise agility test. Many were left scrambling. They didn\u2019t have the tools\/processes in place to adapt quickly.<\/p>\n<p>For other businesses, the move to remote work was relatively seamless. They already had the digital tools and processes needed to work from anywhere. Or, they had the no-code\/low-code tools to create the necessary web applications on the fly. Here\u2019s one such example of a company who adapted quickly thanks to digital transformation.<\/p>\n<blockquote style=\"line-height: 1.7em; background-image: none; margin-left: 0; padding-left: 18px; height: auto;\"><p>\u201cIn my last company, we executed a digital transformation across 25,000 users in 36 states by digitizing how we recorded service delivery,\u201d says <a href=\"https:\/\/www.linkedin.com\/in\/jeffreymichaelcohen\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: red; font-weight: bold;\">Jeffrey Cohen<\/span><\/a>, Digital Leader. \u201cWe implemented a platform that allows automation of what were previously manual processes. We had all sorts of benefits we imagined during the business case &#8211; higher quality and improved utilization being the two most significant. In the end, however, the actual benefit was in flexibility to quickly adjust to adverse challenges. When Covid-19 hit and required new procedures, the digital transformation we had implemented allowed the team to adjust to the new reality within weeks.\u201d<\/p><\/blockquote>\n<p>In my opinion, agility is one of the most important benefit of digital transformation. The ability to adapt to changes on the fly or deliver needed solutions in a matter of days is a huge competitive advantage.<\/p>\n<h3>4. Improved customer satisfaction<\/h3>\n<p>With the rise of mobile and technology advancements, we\u2019ve seen customer expectations change. The modern customer expects simplicity.<\/p>\n<p>What happens if you can\u2019t provide the simplicity they expect? What happens if you make them jump through hoops? Or what happens when you provide an outdated experience? They\u2019ll likely move on.<\/p>\n<p>Improving the customer experience is one of the big goals of digital transformation. The great part: When done correctly, you&#8217;ll see improvements in two different areas.<\/p>\n<p><strong>Digital transformation improves the customer experience<\/strong><br \/>\nOffering digital tools to your customers will make their lives easier. It makes your business more attractive to potential customers. But, most importantly, it keeps you relevant. Businesses that offer a clunky, outdated experience will have trouble competing with those that stay up to date with modern technology.<\/p>\n<blockquote style=\"line-height: 1.7em; background-image: none; margin-left: 0; padding-left: 18px; height: auto;\"><p>\u201cTechnological change is moving faster than ever before,\u201d says Tory Gray &#8211; CEO &amp; Digital Marketing Strategist at <a href=\"https:\/\/thegray.company\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: red; font-weight: bold;\">The Gray Dot Company<\/span><\/a>. \u201cAs more digital technologies continue to emerge, it\u2019s crucial that businesses adopt new ways to deliver value to their customers. Businesses need to participate in digital transformation to improve their customer experience \u2014 or they risk getting left behind.\u201d<\/p><\/blockquote>\n<p><strong>Digital transformation provides more customer insight<\/strong><br \/>\nDo you notice how some companies these days seem to know what you want before you ask them? Or, their products are created in such a way that it seems like they\u2019re reading your mind? It\u2019s not magic, it\u2019s analytics. These companies are taking advantage of digital technologies to better understand their prospects and customers. For instance, they may\u00a0<a href=\"https:\/\/www.veed.io\/tools\/add-subtitles\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.veed.io\/tools\/add-subtitles&amp;source=gmail&amp;ust=1695905475750000&amp;usg=AOvVaw1QjzrKdCV9_OHK98z2nO0f\">add subtitles to video content<\/a>, which can provide additional insights into customer preferences based on the languages and communication methods they engage with most. They\u2019re gathering insights from customer interactions and using that data to constantly improve.<\/p>\n<blockquote style=\"line-height: 1.7em; background-image: none; margin-left: 0; padding-left: 18px; height: auto;\"><p>\u201cDigital transformation allows us to improve the customer experience in increasingly efficient ways,\u201d explains Gray. \u201cWe can use data-driven insights gained from digital marketing to better understand our customers. Going digital allows us to track and analyze data that is instrumental to our success. The data can allow us to make hyper-specific targeted campaigns that attract customers and maximize our conversions.\u201d<\/p><\/blockquote>\n<h3>5. Improved profitability<\/h3>\n<figure id=\"attachment_9448\" aria-describedby=\"caption-attachment-9448\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-9448\" src=\"https:\/\/www.mrc-productivity.com\/blog\/wp-content\/uploads\/2015\/08\/executive-461650_640-300x214.jpg\" alt=\"\" width=\"300\" height=\"214\" \/><figcaption id=\"caption-attachment-9448\" class=\"wp-caption-text\">photo credit: <a href=\"https:\/\/pixabay.com\/en\/executive-businesswoman-461650\/\">geralt<\/a> via <a href=\"http:\/\/pixabay.com\/\">pixabay<\/a> <a href=\"http:\/\/creativecommons.org\/publicdomain\/zero\/1.0\/deed.en\">cc<\/a><\/figcaption><\/figure>\n<p>Finally, what happens when you work more efficiently, make better decisions, increase agility, and improve your customer\u2019s perception of your business? How will that impact your bottom line?<\/p>\n<p>The fact is, digital transformation will transform your entire business. As explained below, when done correctly, it will significantly improve your overall profitability. Therefore you can organize some treats for your employees and their recognition; <a href=\"https:\/\/www.awards.com\/acrylic-awards\/1\">acrylic awards<\/a> are outstanding to show them appreciation. It will raise their motivation and improve their performance.<\/p>\n<blockquote style=\"line-height: 1.7em; background-image: none; margin-left: 0; padding-left: 18px; height: auto;\"><p>\u201cThe primary goal of digital transformation is to improve your customer and client experiences, ultimately resulting in more revenue,\u201d says Jeremy Wirtz, Senior Technical Engineer and IT Consultant at <a href=\"https:\/\/www.gcit.net\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: red; font-weight: bold;\">Guardian Computer<\/span><\/a>. \u201cAccording to Forbes, 56% of CEOs reported a direct increase in annual revenue thanks to their company\u2019s successful digital transformation. By integrating new technology systems and infrastructure to improve your business operations and gain better data insights, you will also be improving your customers\u2019 experience with your company and expanding your audience along the way.\u201d<\/p><\/blockquote>\n<h3>Summary<\/h3>\n<p>While the list could certainly be longer, these are just 5 benefits of digital transformation. Would you add anything to this list? If you would like to add anything to this list, I\u2019d love to hear it. Feel free to share in the comments.<\/p>\n<div id=\"sendgrid_nlvx_widget-2\" class=\"widget widget_sendgrid_nlvx_widget\" style=\"padding-bottom: 10px;width: auto;text-align: center;background-color: #edeff4;border: 1px solid #d1d1d1\">\r\n\r\n<h3 class=\"widget-title\" style=\"font-size: 18px;margin-top: 28px;font-weight: 400;margin-bottom:25px\">If you enjoyed this article, sign up for email updates<\/h3>\r\n<p>Sign up below, and we'll notify you of new blog articles via email. We value your privacy and will never share or sell your information. To learn more about how we handle data, please review our <a href=\"https:\/\/www.mrc-productivity.com\/about\/privacy.html\">privacy policy<\/a>.\r\n\r\n\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Summary: Digital transformation is an urgent priority for businesses in 2020. But, while many are adopting digital tools as a result of the pandemic, digital transformation is much more than that. In this article, we explore that topic in more detial and explain a few benefits that digital transformation can offer to your business.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","slim_seo":{"title":"5 Huge Benefits of Digital Transformation - mrc&#039;s Cup of Joe Blog","description":"Summary: Digital transformation is an urgent priority for businesses in 2020. But, while many are adopting digital tools as a result of the pandemic, digital tr"},"footnotes":""},"categories":[4],"tags":[105],"class_list":["post-12891","post","type-post","status-publish","format-standard","hentry","category-productivity","tag-digital-transformation"],"_links":{"self":[{"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/posts\/12891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/comments?post=12891"}],"version-history":[{"count":6,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/posts\/12891\/revisions"}],"predecessor-version":[{"id":15147,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/posts\/12891\/revisions\/15147"}],"wp:attachment":[{"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/media?parent=12891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/categories?post=12891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/tags?post=12891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}