![\"Education\"](\"https:\/\/www.mrc-productivity.com\/blog\/wp-content\/uploads\/2010\/11\/Education.jpg\" "\\"Education\\"")
\u201cThere\u2019s an app for that.\u201d<\/p>\n\u201cThere\u2019s an app for that.\u201d<\/p>\n
Who hasn\u2019t heard that line by now? When Apple opened their app store back in 2008, they centered the ad campaign around that little phrase. From a marketing perspective, they were brilliant ads. They positioned the iPhone as much more than a phone. It was a device that could address most any need you were facing. Have a problem? There\u2019s an app for that. Don\u2019t have any problems? There\u2019s probably an app for that too.<\/p>\n
To put it lightly, the campaign (and the app store) was a great success. The app store now contains hundreds of thousands of apps. It recently passed its 10 billionth download. Other companies have opened their own app stores, hoping to cash in on the app trend. In short, consumers are crazy for apps.<\/p>\n
The problem is, Apple\u2019s marketing may have worked a little too well.<\/strong><\/a><\/p>\n Business leaders have noticed the app craze, and many are rushing to jump on board. But, that\u2019s not the problem. Mobile apps are a great idea for many businesses. They let business reach new customers and have a more productive workforce. Who doesn\u2019t want that?<\/p>\n The problem is, some of these business leaders are blinded by the success of native apps<\/em><\/strong> among consumers. As a result, they choose the native app approach for their internal business apps, without realizing that they\u2019re often impractical (and even harmful) for business.<\/p>\n Why? Let\u2019s think about it. Suppose your business wanted to build a mobile app that let executives access reports from their phones. You can build it as a mobile web app, a native app, or a hybrid app. (If you\u2019re unclear about the differences between these three options, here\u2019s a handy comparison chart<\/span><\/a>.) While each approach would work, you may not realize that the native approach causes a few problems, such as: <\/p>\n As you see, blindly choosing native apps because they’re the “trend of the day” could create some problems for your company. On the flip side, if you decided to build that app as a mobile web app, you could avoid all of those problems. Mobile web apps let businesses instantly reach all platforms, and don\u2019t depend on any other company. That\u2019s not all. As this article explains, mobile web apps are usually the best option for business<\/span><\/a>.<\/p>\n Now, am I saying that native apps are always a bad idea for business? No. But, if your company is planning on building native mobile apps, ask yourself this question: Is this approach the best choice for our business? Do we need to incur the extra time and expense necessary to build native apps? To help you understand whether or not your company needs native apps, ask yourself these four questions:<\/p>\n Did you answer \u201cYes\u201d to any of those questions? If so, the native approach might very well be the best approach for your business. If not, you\u2019re better off with a mobile web or hybrid approach.<\/p>\n Don’t let your business get suckered into the native app craze. While currently popular with consumers, native apps aren’t often the right choice for business. Before you decide which direction to take, make sure you understand the pros and cons of each method.<\/p>\n","protected":false},"excerpt":{"rendered":" \u201cThere\u2019s an app for that.\u201d Who hasn\u2019t heard that line by now? When Apple opened their app store back in 2008, they centered the ad campaign around that little phrase. From a marketing perspective, they were brilliant ads. They positioned the iPhone as much more than a phone. It was a device that could address …<\/p>\n\n
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Conclusion<\/h3>\n