{"id":4700,"date":"2012-10-08T13:24:30","date_gmt":"2012-10-08T18:24:30","guid":{"rendered":"http:\/\/www.mrc-productivity.com\/blog\/?p=4700"},"modified":"2012-10-08T13:56:16","modified_gmt":"2012-10-08T18:56:16","slug":"can-it-really-drive-revenue","status":"publish","type":"post","link":"https:\/\/www.mrc-productivity.com\/blog\/2012\/10\/can-it-really-drive-revenue\/","title":{"rendered":"Can IT really drive revenue?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-729\" title=\"SaveMoney\" src=\"https:\/\/www.mrc-productivity.com\/blog\/wp-content\/uploads\/2010\/11\/SaveMoney.jpg\" alt=\"Save Money\" width=\"76\" height=\"100\" \/>How does the business view your IT department? Do they see it as an added expense? Do they see it as a cost-center? If so, you\u2019re not alone: This is a common problem faced by IT departments around the world.<\/p>\n<p>The question is&#8230;how can you change this perception? How can you change from a \u201ccost-center\u201d to a \u201cproblem solver\u201d or even a \u201crevenue generator?\u201d<\/p>\n<p>One way to change this perception: Ask more questions. Talk to end users and learn what problems they deal with on a daily basis. What currently frustrates them the most about their job? Does anything keep them from accomplishing their daily tasks?<\/p>\n<p>As you ask these questions, you\u2019ll probably learn two things. First, you might find that many of these problems are easily solvable with technology. Second, you might find that fixing these problems will directly impact your company\u2019s revenue.<\/p>\n<p>Here\u2019s a great example of one IT department that solved a problem in their company, which directly boosted revenue. How did they do it? They first identified a problem, and then identified the tools that would let them fix that problem quickly. You can <a onclick=\"_gaq.push(['_trackEvent', 'Blog', 'Inside Link', '20121008_CanITDriveRevenue']);\" href=\"https:\/\/www.mrc-productivity.com\/customers\/raleigh.html\" target=\"_blank\"><span style=\"color: red; font-weight: bold;\">read the whole story here<\/span><\/a>.<a name=\"20121005\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How does the business view your IT department? Do they see it as an added expense? Do they see it as a cost-center? If so, you\u2019re not alone: This is a common problem faced by IT departments around the world. The question is&#8230;how can you change this perception? How can you change from a \u201ccost-center\u201d &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.mrc-productivity.com\/blog\/2012\/10\/can-it-really-drive-revenue\/\"> <span class=\"screen-reader-text\">Can IT really drive revenue?<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","slim_seo":{"title":"Can IT really drive revenue? - mrc&#039;s Cup of Joe Blog","description":"How does the business view your IT department? Do they see it as an added expense? Do they see it as a cost-center? If so, you\u2019re not alone: This is a common pr"},"footnotes":""},"categories":[5],"tags":[50],"class_list":["post-4700","post","type-post","status-publish","format-standard","hentry","category-save-money","tag-tech-advice"],"_links":{"self":[{"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/posts\/4700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/comments?post=4700"}],"version-history":[{"count":4,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/posts\/4700\/revisions"}],"predecessor-version":[{"id":4718,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/posts\/4700\/revisions\/4718"}],"wp:attachment":[{"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/media?parent=4700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/categories?post=4700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/tags?post=4700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}