{"id":5807,"date":"2013-04-08T13:19:29","date_gmt":"2013-04-08T18:19:29","guid":{"rendered":"http:\/\/www.mrc-productivity.com\/blog\/?p=5807"},"modified":"2013-04-19T16:29:34","modified_gmt":"2013-04-19T21:29:34","slug":"considering-mobile-apps-read-this-first","status":"publish","type":"post","link":"https:\/\/www.mrc-productivity.com\/blog\/2013\/04\/considering-mobile-apps-read-this-first\/","title":{"rendered":"Considering mobile apps? Read this first&#8230;"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mrc-productivity.com\/blog\/wp-content\/uploads\/2010\/11\/Education.jpg\" alt=\"Education\" width=\"76\" height=\"100\" class=\"alignleft size-full wp-image-725\" \/>I\u2019ve noticed some confusion surrounding the term, \u201cMobile app.\u201d People typically associate the term \u201cMobile app\u201d with apps that are built for a single platform and downloaded from an app store. In reality, those types of apps are native apps, and they\u2019re only one of three mobile app types.<\/p>\n<p>This is where many businesses get confused. They see the popularity of native apps among consumers, and assume it\u2019s the best approach for business. However, while native apps work great for the consumer market, they\u2019re often the worst of the three mobile app options for business.<\/p>\n<p>Why? We\u2019ve outlined the reasons for you in a free white paper entitled, \u201c<a href=\"https:\/\/www.mrc-productivity.com\/research\/mobile-guide.html\" target=\"_blank\"><span style=\"color: red;font-weight: bold\">Native Mobile Apps: The wrong choice for business?<\/span><\/a>\u201d The paper also explains each development option from a business perspective, along with the pros and cons of each.<\/p>\n<p>So, how should businesses approach mobile apps? The video below outlines one method of building mobile apps that\u2019s specifically designed for businesses:<\/p>\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"An ingenious way to build mobile business apps\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/UNkesOFEOv8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><a name=\"20130405\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019ve noticed some confusion surrounding the term, \u201cMobile app.\u201d People typically associate the term \u201cMobile app\u201d with apps that are built for a single platform and downloaded from an app store. In reality, those types of apps are native apps, and they\u2019re only one of three mobile app types. This is where many businesses get &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.mrc-productivity.com\/blog\/2013\/04\/considering-mobile-apps-read-this-first\/\"> <span class=\"screen-reader-text\">Considering mobile apps? Read this first&#8230;<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","slim_seo":{"title":"Considering mobile apps? Read this first... - mrc&#039;s Cup of Joe Blog","description":"I\u2019ve noticed some confusion surrounding the term, \u201cMobile app.\u201d People typically associate the term \u201cMobile app\u201d with apps that are built for a single platform"},"footnotes":""},"categories":[8],"tags":[34,35],"class_list":["post-5807","post","type-post","status-publish","format-standard","hentry","category-education","tag-mobile","tag-mobile-apps"],"_links":{"self":[{"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/posts\/5807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/comments?post=5807"}],"version-history":[{"count":6,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/posts\/5807\/revisions"}],"predecessor-version":[{"id":5942,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/posts\/5807\/revisions\/5942"}],"wp:attachment":[{"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/media?parent=5807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/categories?post=5807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/tags?post=5807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}