{"id":6560,"date":"2013-07-29T13:40:01","date_gmt":"2013-07-29T18:40:01","guid":{"rendered":"http:\/\/www.mrc-productivity.com\/blog\/?p=6560"},"modified":"2013-07-29T15:55:04","modified_gmt":"2013-07-29T20:55:04","slug":"mobile-apps-arent-the-future","status":"publish","type":"post","link":"https:\/\/www.mrc-productivity.com\/blog\/2013\/07\/mobile-apps-arent-the-future\/","title":{"rendered":"Mobile apps aren\u2019t the future"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mrc-productivity.com\/blog\/wp-content\/uploads\/2010\/11\/Education.jpg\" alt=\"Education\" width=\"76\" height=\"100\" class=\"alignleft size-full wp-image-725\" \/><br \/>\nWith 52% of the market, Android currently rules the mobile OS world. But, can you predict what the mobile OS landscape will look like in just two short years? <\/p>\n<p>Before assuming that iOS and Android will still lead the pack, consider these facts: <\/p>\n<ul style=\"margin-top: 25px;\">\n<li>Canonical (creators of the Ubuntu OS) is working on creating a super-phone that will function as both a smartphone and a PC. So far, they have over $6 million from contributors backing the project.<\/li>\n<li>Mozilla (creators of the Firefox browser) has created their own mobile OS. In fact, a smartphone running the brand new Firefox OS was recently released in Spain. <\/li>\n<li>Samsung and Intel have partnered to back the development of an open-source mobile OS, called \u201cTizen\u201d. They recently put together a $4 million system to attract app developers.<\/li>\n<li>A group of ex-Nokia employees joined forces and started a company named \u201cJolla\u201d. They\u2019re working on creating the \u201cSailfish OS\u201d, a reincarnation of the Meego OS.<\/li>\n<\/ul>\n<p>That\u2019s right. Shortly, the mobile OS landscape will have some new, well-backed players. <\/p>\n<p>What does this mean for business? <strong>Mobile (native) apps aren\u2019t the future.<\/strong> At least not for the business world.<\/p>\n<p>The web is the future. <\/p>\n<p>Think about it: The mobile platform landscape is becoming even more fragmented. Do you want to spend time and money building mobile apps for a platform that may or may not be popular in a few years? What if another platform emerges? Do you build new apps for that platform?<\/p>\n<p>Or, do you build applications for the web? <\/p>\n<p>A mobile web app works on all platforms, both now and in the future. There\u2019s no need to worry what OS changes the future holds. I don\u2019t know about you, but I like to limit risk in my business decisions. Mobile web apps let me do just that. I can reach all mobile devices with little or no risk.<\/p>\n<p>If you\u2019d like to learn more about why native mobile apps aren\u2019t the future, we put together a white paper that explains everything in more detail. You can download it right here: <a href=\"https:\/\/www.mrc-productivity.com\/research\/mobile-guide.html\" target=\"_blank\"><span style=\"color: red;font-weight: bold\">Native mobile apps: The wrong choice for business?<\/span><\/a><br \/>\n<a name=\"20130726\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With 52% of the market, Android currently rules the mobile OS world. But, can you predict what the mobile OS landscape will look like in just two short years? Before assuming that iOS and Android will still lead the pack, consider these facts: Canonical (creators of the Ubuntu OS) is working on creating a super-phone &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.mrc-productivity.com\/blog\/2013\/07\/mobile-apps-arent-the-future\/\"> <span class=\"screen-reader-text\">Mobile apps aren\u2019t the future<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","slim_seo":{"title":"Mobile apps aren\u2019t the future - mrc&#039;s Cup of Joe Blog","description":"With 52% of the market, Android currently rules the mobile OS world. But, can you predict what the mobile OS landscape will look like in just two short years? B"},"footnotes":""},"categories":[8],"tags":[35],"class_list":["post-6560","post","type-post","status-publish","format-standard","hentry","category-education","tag-mobile-apps"],"_links":{"self":[{"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/posts\/6560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/comments?post=6560"}],"version-history":[{"count":29,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/posts\/6560\/revisions"}],"predecessor-version":[{"id":6610,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/posts\/6560\/revisions\/6610"}],"wp:attachment":[{"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/media?parent=6560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/categories?post=6560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/tags?post=6560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}