{"id":7699,"date":"2017-03-06T10:40:05","date_gmt":"2017-03-06T16:40:05","guid":{"rendered":"http:\/\/www.mrc-productivity.com\/blog\/?p=7699"},"modified":"2017-03-06T16:21:26","modified_gmt":"2017-03-06T22:21:26","slug":"b2b-software-vendors-a-simple-way-to-boost-profits","status":"publish","type":"post","link":"https:\/\/www.mrc-productivity.com\/blog\/2017\/03\/b2b-software-vendors-a-simple-way-to-boost-profits\/","title":{"rendered":"B2B Software vendors: A simple way to boost profits"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-725\" alt=\"Education\" src=\"https:\/\/www.mrc-productivity.com\/blog\/wp-content\/uploads\/2010\/11\/Education.jpg\" width=\"76\" height=\"100\" \/><span style=\"font-size: 14px;\"><em>Summary: As an application software vendor, why don&#8217;t you close every qualified prospect and retain every customer? While the reasons vary, it generally boils down to a simple fact: You\u2019re in the difficult position of selling the same software to different companies&#8211;no two of which are the same. You can\u2019t fit every prospect\u2019s exact requirements, or adapt to every customer&#8217;s changing needs. But&#8230;what if you could?<\/em><\/span><br \/>\n<a name=\"20170221\"><\/a><!--more--><br \/>\nAs a B2B software vendor, what one thing would immediately improve your bottom line? Closing a higher percentage of qualified prospects? Retaining more customers? Of course! Any software vendor that closes the majority of their qualified prospects and retains most of their customers will be wildly successful. <\/p>\n<p>So, let me ask you a couple of questions: <strong>Why don\u2019t you close all of your qualified prospects? Why don\u2019t you retain all of your customers? <\/strong><br \/>\n<a name=\"20140314\"><\/a><!--more--><br \/>\nWhile the reasons vary, it usually comes down to a simple fact: You\u2019re selling the same software to different companies&#8211;no two of which are the same. You can\u2019t meet every prospect\u2019s exact requirements, and your customer\u2019s needs change over time. <\/p>\n<p>Here\u2019s another question: What if you could meet almost every prospect\u2019s exact requirements? What if your software could evolve with your customer\u2019s changing needs? Would that help you close more deals and retain more customers? Of course!<\/p>\n<p>How? We\u2019ve put together a short video that explains how B2B software vendors can close more deals and retain more customers, which you can watch below. I hope you like it. <b>Want to learn more?<\/b> <a onclick=\"ga('send', 'event', 'Blog', 'Inside Link', 'Software Vendor'); \" href=\"https:\/\/www.mrc-productivity.com\/about\/application-software-vendor-program.html\" target=\"_blank\"><span style=\"color: red; font-weight: bold;\">Click here<\/span><\/a>.<\/p>\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"How m-Power helps software vendors become more profitable\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fh9fIp1oacQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Summary: As an application software vendor, why don&#8217;t you close every qualified prospect and retain every customer? While the reasons vary, it generally boils down to a simple fact: You\u2019re in the difficult position of selling the same software to different companies&#8211;no two of which are the same. You can\u2019t fit every prospect\u2019s exact requirements, &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.mrc-productivity.com\/blog\/2017\/03\/b2b-software-vendors-a-simple-way-to-boost-profits\/\"> <span class=\"screen-reader-text\">B2B Software vendors: A simple way to boost profits<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","slim_seo":{"title":"B2B Software vendors: A simple way to boost profits - mrc&#039;s Cup of Joe Blog","description":"Summary: As an application software vendor, why don't you close every qualified prospect and retain every customer? While the reasons vary, it generally boils d"},"footnotes":""},"categories":[8],"tags":[89,93],"class_list":["post-7699","post","type-post","status-publish","format-standard","hentry","category-education","tag-enterprise-software","tag-isv"],"_links":{"self":[{"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/posts\/7699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/comments?post=7699"}],"version-history":[{"count":8,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/posts\/7699\/revisions"}],"predecessor-version":[{"id":10804,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/posts\/7699\/revisions\/10804"}],"wp:attachment":[{"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/media?parent=7699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/categories?post=7699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mrc-productivity.com\/blog\/wp-json\/wp\/v2\/tags?post=7699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}