{"id":7727,"date":"2014-03-24T13:50:09","date_gmt":"2014-03-24T18:50:09","guid":{"rendered":"http:\/\/www.mrc-productivity.com\/blog\/?p=7727"},"modified":"2022-11-22T13:17:54","modified_gmt":"2022-11-22T19:17:54","slug":"what-is-event-triggered-messaging","status":"publish","type":"post","link":"https:\/\/www.mrc-productivity.com\/blog\/2014\/03\/what-is-event-triggered-messaging\/","title":{"rendered":"What is event-triggered messaging?"},"content":{"rendered":"

\"Education\"Today, let\u2019s explain another important term in the world of web application development: event-triggered messaging. What is it, why is it important, and how does it help your company? Let me explain.<\/p>\n

Event-triggered messaging is a web application feature that involves automated email or sms messages sent on a pre-determined schedule, or based on application events. Messages can be triggered by any event, from customer interactions to changes in data and everything in between.
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Why use event-triggered messaging?<\/h3>\n

Businesses often use event-triggered messaging to automate manual processes and save time. Without event-triggered messaging, employees must manually send messages at specific times, or when certain events occur. For instance, an employee might be assigned to email the sales department whenever a new lead comes in from the website, or might email reports to managers on a daily basis. This manual approach is not only slower, it\u2019s also more prone to human errors. <\/p>\n

Event-triggered messaging automates these processes–ensuring that messages get delivered instantly, and eliminating the risk of human errors or oversight. <\/p>\n

How is event-triggered messaging used?<\/h3>\n

While useful across all industries and businesses, here are a few of the most common ways companies use event-triggered messaging today:<\/p>\n

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  • Automatically correspond with customers:<\/strong> When customers complete forms on a company\u2019s site, this can trigger an event that automatically sends a confirmation email to the customer.<\/li>\n
  • Alert businesses to problems:<\/strong> Event-triggered messaging can automatically send email\/sms messages to the appropriate executive any time a time-sensitive business issue occurs, such as a customer account cancellation.<\/li>\n
  • Automatically distribute reports:<\/strong> Many companies set up their reports to run on weekly\/daily intervals. Using event-triggered messaging, they can automatically distribute these reports to various department heads without any human involvment.<\/li>\n
  • Create workflow applications:<\/strong> Most commonly, event-triggered messaging is used in workflow applications to automate business processes. For instance, purchase order forms often require separate approvals from managers across multiple departments. With a workflow application, that purchase order form will move from manager to manager for approval automatically.<\/li>\n<\/ul>\n

    Demo of event-triggered messaging<\/h3>\n

    While demonstrating event-triggered messaging is difficult is a single application (due to all of the moving parts), here\u2019s a video that demonstrates it nicely. This video explains how event-triggered messaging is used to create powerful workflow applications. I hope you find it useful.<\/p>\n