{"id":8793,"date":"2015-01-20T10:45:10","date_gmt":"2015-01-20T16:45:10","guid":{"rendered":"http:\/\/www.mrc-productivity.com\/blog\/?p=8793"},"modified":"2023-03-21T16:56:47","modified_gmt":"2023-03-21T21:56:47","slug":"6-ways-mobile-apps-can-boost-the-bottom-line","status":"publish","type":"post","link":"https:\/\/www.mrc-productivity.com\/blog\/2015\/01\/6-ways-mobile-apps-can-boost-the-bottom-line\/","title":{"rendered":"6 ways mobile apps can boost the bottom line"},"content":{"rendered":"

\"Education\"Summary: The fastest growing trend in history, no one can deny that mobile is here to stay. The question is, how can your company capitalize on mobile? This article will give you some great ideas, and even share ways other businesses are using mobile apps.<\/em><\/span><\/p>\n

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\nBy now, you already know mobile is here to stay. It\u2019s not some passing trend that your business can ignore.<\/p>\n

The big question: How can it help my business? How can we capitalize on mobile apps?<\/p>\n

Today, let\u2019s answer those questions. We’ll explore a few ways mobile apps can improve your business.<\/p>\n

But before we start, I\u2019d like to clarify the definition of a \u201cmobile app.\u201d Many people hear the term and (falsely) assume it refers to native apps.<\/p>\n

In reality, there are three types of mobile apps: Native apps (installed on the device), mobile web apps (accessed through a browser), and hybrid apps (a combination of the two). All have their own unique advantages\/disadvantages, and can be viable options for business. To learn more about the differences between each option, here’s a handy comparison chart<\/span><\/a>.<\/p>\n

Okay, so how can mobile apps help your business? How can they boost your bottom line? Here are a few ways:<\/p>\n

1. Mobile apps help you get closer to customers<\/h3>\n

A while back, I explained how 24\/7 is getting longer<\/span><\/a>. What does that mean?<\/p>\n

Let me explain. Back in the days before mobile, your website provided 24\/7 access to your business. But, was it truly \u201c24\/7?\u201d Not really.<\/p>\n

To interact with your business online, your customers needed access to a PC. How many hours a day are your customers sitting at a PC? Maybe 8 or 9 on the high end.<\/p>\n

Mobile changes that. It makes your business truly 24\/7. Unlike a PC, your customers always carry their smartphone. With a mobile presence, your customers can truly interact with your business at any time.<\/p>\n

\u201cThe biggest way mobile apps help to improve a bottom line is by getting closer to customers,\u201d says Cobi Druxerman, Co-Founder, Taplytics<\/span><\/a>. \u201cMobile apps create very personal experiences that encourage customers to interact with your brand. E-Commerce traffic this past holiday season was 50% mobile. So that means if you don’t have a mobile strategy you are leaving money on the table.\u201d<\/p>\n

\u201cThe best tip I can suggest is to find a way to have a mobile presence immediately, whether with a native app or responsive website. Do something quickly and start to learn how best to sell to your customers through that medium. It is different so it will take some time. Once you have something out there listen to your customers, observe how they act on mobile and keep building on the mobile experience you created to make sure you are delivering something your customers want to engage with.\u201d<\/p><\/blockquote>\n

2. Mobile apps help you go paperless<\/h3>\n
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photo credit: pasq_soy-yo<\/a> via pixabay<\/a> cc<\/a><\/figcaption><\/figure>\n

The benefits of going paperless are well-documented. For instance…<\/p>\n