Sales Dashboard

Sales Dashboard

Midline Industrial Supply

Data through August 2026
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Revenue, this year
$2,402,447
12.0% vs same period last year
Gross margin
$611,027
25.4% of revenue
Orders
582
January through August
Average order value
$4,128
per order, this year

Revenue by month, this year and last

Is this year running ahead of last year?Ask why

Margin % by category

Where the margin is, and where it is slippingAsk why

Revenue by category

Which product categories are growingAsk why

Products in AC MotorsRevenueMargin %Orders
AC Motor Model F44 $3,416,098 31.6% 539
AC Motor Model C71 $3,381,088 31.5% 571
AC Motor Model E32 $2,866,984 32.1% 591
AC Motor Model H77 $2,385,745 31.7% 545
AC Motor Model G96 $2,364,834 31.6% 549
AC Motor Model A16 $2,277,880 32.0% 537
AC Motor Model I47 $1,941,737 31.9% 556
AC Motor Model J95 $1,010,304 32.3% 541
AC Motor Model D97 $990,403 32.1% 526
AC Motor Model B99 $978,964 31.9% 540
Show all 10

Revenue by region

How the four regions compareAsk why

StatesRevenueMargin %Orders
Wisconsin $2,658,848 31.5% 667
Minnesota $2,516,450 31.9% 635
Ohio $2,335,987 31.8% 561
New York $2,066,736 32.2% 531
North Carolina $1,696,993 32.0% 408
Illinois $1,634,787 31.6% 398
Florida $1,309,559 31.7% 340
Michigan $1,236,972 31.3% 323
Washington $1,190,769 31.7% 339
Pennsylvania $1,093,767 31.7% 300
Georgia $1,071,101 31.7% 290
New Jersey $999,977 32.1% 263
Massachusetts $703,399 31.6% 151
Arizona $404,349 32.1% 103
California $290,932 32.6% 76
Colorado $218,040 32.2% 59
Tennessee $185,373 31.9% 51
Show all 17

Revenue by rep

Who is bringing in the revenueAsk why

Revenue by channel

Direct, distributor or onlineAsk why

Revenue by calendar month, complete years

When the busy months areAsk why

Top customers

Who buys the most under the current filtersAsk why

CustomerRevenueMargin %
Great Lakes Precision Products
$1,047,242 31.6%
Vulcan Metalworks
$913,091 32.1%
Gulfstream Precision Products
$873,274 31.5%
Northstar Precision Products
$842,228 32.3%
Liberty Plastics
$811,292 31.8%
Harbor Fabrication
$769,738 31.9%
Vulcan Tool & Die
$764,995 31.3%
Ironclad Automation
$763,223 31.4%
Vulcan Industrial
$728,731 31.9%
Foundry Tool & Die
$691,340 31.6%
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