Sales Dashboard

Sales Dashboard

Midline Industrial Supply

Data through August 2026
Clear filters
Revenue, this year
$331,731
10.4% vs same period last year
Gross margin
$111,836
33.7% of revenue
Orders
489
January through August
Average order value
$678
per order, this year

Revenue by month, this year and last

Is this year running ahead of last year?Ask why

Margin % by category

Where the margin is, and where it is slippingAsk why

Revenue by category

Which product categories are growingAsk why

Products in Air FiltersRevenueMargin %Orders
Air Filter Model J92 $280,520 34.7% 317
Air Filter Model H19 $272,929 34.6% 336
Air Filter Model G12 $243,084 34.7% 317
Air Filter Model I47 $231,220 34.6% 341
Air Filter Model D78 $211,556 34.9% 357
Air Filter Model A73 $193,238 34.6% 295
Air Filter Model C89 $189,446 34.9% 348
Air Filter Model E15 $182,637 34.7% 333
Air Filter Model B59 $178,211 34.4% 302
Air Filter Model K52 $142,477 34.6% 336
Air Filter Model F41 $142,244 34.6% 319
Show all 11

Revenue by region

How the four regions compareAsk why

StatesRevenueMargin %Orders
Wisconsin $301,259 34.6% 448
Minnesota $287,127 34.8% 463
Ohio $216,692 34.7% 363
New York $212,742 34.8% 330
Florida $175,269 34.5% 259
Michigan $152,468 34.8% 235
North Carolina $147,154 34.7% 249
Illinois $138,811 34.5% 241
Washington $135,062 34.7% 214
Georgia $130,626 35.0% 195
Pennsylvania $107,725 34.4% 179
New Jersey $102,687 34.9% 170
Massachusetts $51,200 34.7% 77
Arizona $40,852 34.0% 65
Colorado $25,354 34.2% 47
California $24,149 34.8% 35
Tennessee $18,385 34.5% 31
Show all 17

Revenue by rep

Who is bringing in the revenueAsk why

Revenue by channel

Direct, distributor or onlineAsk why

Revenue by calendar month, complete years

When the busy months areAsk why

Top customers

Who buys the most under the current filtersAsk why

CustomerRevenueMargin %
Great Lakes Precision Products
$104,891 34.3%
Northstar Precision Products
$103,816 34.6%
Vulcan Tool & Die
$93,907 34.5%
Vulcan Metalworks
$92,718 34.9%
Harbor Fabrication
$91,382 34.9%
Liberty Plastics
$91,036 34.9%
Gulfstream Precision Products
$86,790 34.3%
Foundry Tool & Die
$82,518 34.8%
Heartland Plastics
$81,361 34.6%
Junction Automation
$79,458 34.8%
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