Sales Dashboard

Sales Dashboard

Midline Industrial Supply

Data through August 2026
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Revenue, this year
$2,770,160
18.4% vs same period last year
Gross margin
$707,253
25.5% of revenue
Orders
494
January through August
Average order value
$5,608
per order, this year

Revenue by month, this year and last

Is this year running ahead of last year?Ask why

Margin % by category

Where the margin is, and where it is slippingAsk why

Revenue by category

Which product categories are growingAsk why

Products in DC MotorsRevenueMargin %Orders
DC Motor Model A79 $4,211,696 31.9% 562
DC Motor Model I62 $3,579,346 32.1% 571
DC Motor Model H88 $3,530,787 31.8% 554
DC Motor Model G83 $3,270,401 32.2% 528
DC Motor Model C89 $3,252,496 31.8% 533
DC Motor Model E48 $2,497,297 32.0% 556
DC Motor Model F68 $2,423,054 31.7% 552
DC Motor Model D15 $2,313,952 32.1% 555
DC Motor Model B75 $1,975,374 32.2% 542
Show all 9

Revenue by region

How the four regions compareAsk why

StatesRevenueMargin %Orders
Wisconsin $3,238,153 31.7% 591
Minnesota $3,175,585 32.2% 612
Ohio $2,891,338 32.0% 522
New York $2,257,238 31.9% 446
North Carolina $2,196,273 31.9% 391
Illinois $2,121,471 31.8% 364
Florida $1,778,929 32.4% 314
Washington $1,754,718 32.1% 311
Michigan $1,574,421 31.9% 289
Pennsylvania $1,436,402 31.9% 243
Georgia $1,388,136 32.3% 262
New Jersey $1,336,751 31.9% 252
Massachusetts $590,368 31.1% 103
Arizona $442,328 33.3% 78
Colorado $355,568 32.0% 60
California $334,036 31.6% 77
Tennessee $182,691 32.5% 38
Show all 17

Revenue by rep

Who is bringing in the revenueAsk why

Revenue by channel

Direct, distributor or onlineAsk why

Revenue by calendar month, complete years

When the busy months areAsk why

Top customers

Who buys the most under the current filtersAsk why

CustomerRevenueMargin %
Great Lakes Precision Products
$1,352,142 31.9%
Vulcan Metalworks
$1,234,235 31.7%
Vulcan Tool & Die
$1,090,242 32.3%
Gulfstream Precision Products
$1,082,133 31.9%
Northstar Precision Products
$991,353 32.8%
Ironclad Automation
$984,220 31.4%
Junction Automation
$929,926 31.7%
Harbor Fabrication
$894,870 32.3%
Liberty Plastics
$879,907 32.0%
Oakline Fabrication
$875,305 32.3%
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