Sales Dashboard

Sales Dashboard

Midline Industrial Supply

Data through August 2026
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Revenue, this year
$206,879
20.9% vs same period last year
Gross margin
$69,799
33.7% of revenue
Orders
381
January through August
Average order value
$543
per order, this year

Revenue by month, this year and last

Is this year running ahead of last year?Ask why

Margin % by category

Where the margin is, and where it is slippingAsk why

Revenue by category

Which product categories are growingAsk why

Products in Hose & FittingsRevenueMargin %Orders
Hose & Fitting Model G70 $222,517 34.5% 335
Hose & Fitting Model H54 $177,057 34.5% 337
Hose & Fitting Model F43 $168,882 34.7% 337
Hose & Fitting Model C44 $149,776 34.8% 319
Hose & Fitting Model B27 $147,159 34.7% 342
Hose & Fitting Model E48 $143,759 34.9% 335
Hose & Fitting Model D71 $137,486 34.5% 367
Hose & Fitting Model A98 $134,846 34.4% 317
Show all 8

Revenue by region

How the four regions compareAsk why

StatesRevenueMargin %Orders
Wisconsin $152,189 34.7% 308
Ohio $142,590 34.6% 307
Minnesota $140,821 34.6% 310
New York $119,124 34.5% 248
Illinois $97,015 34.8% 201
North Carolina $94,637 34.6% 185
Florida $79,847 35.0% 159
Georgia $77,248 34.2% 156
Washington $74,183 34.5% 164
Michigan $73,520 34.4% 162
Pennsylvania $67,875 34.5% 145
New Jersey $67,042 35.1% 140
Massachusetts $30,544 35.0% 69
Arizona $18,762 33.9% 42
California $18,354 34.4% 36
Colorado $14,801 34.5% 30
Tennessee $12,929 34.3% 27
Show all 17

Revenue by rep

Who is bringing in the revenueAsk why

Revenue by channel

Direct, distributor or onlineAsk why

Revenue by calendar month, complete years

When the busy months areAsk why

Top customers

Who buys the most under the current filtersAsk why

CustomerRevenueMargin %
Vulcan Metalworks
$58,542 35.1%
Harbor Fabrication
$53,168 33.9%
Great Lakes Precision Products
$52,137 34.8%
Liberty Plastics
$51,969 34.4%
Gulfstream Precision Products
$51,652 34.6%
Ironclad Automation
$50,242 34.9%
Vulcan Tool & Die
$46,748 35.5%
Northstar Precision Products
$46,358 34.8%
Junction Automation
$45,438 34.2%
Vulcan Industrial
$44,733 34.7%
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