Sales Dashboard

Sales Dashboard

Midline Industrial Supply

Data through August 2026
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Revenue, this year
$453,801
3.8% vs same period last year
Gross margin
$153,448
33.8% of revenue
Orders
522
January through August
Average order value
$869
per order, this year

Revenue by month, this year and last

Is this year running ahead of last year?Ask why

Margin % by category

Where the margin is, and where it is slippingAsk why

Revenue by category

Which product categories are growingAsk why

Products in Hydraulic FiltersRevenueMargin %Orders
Hydraulic Filter Model I84 $472,968 34.5% 355
Hydraulic Filter Model A58 $440,619 34.7% 341
Hydraulic Filter Model H72 $314,223 34.8% 335
Hydraulic Filter Model F32 $273,195 34.8% 347
Hydraulic Filter Model E12 $240,289 34.6% 315
Hydraulic Filter Model J21 $239,916 34.9% 346
Hydraulic Filter Model G23 $237,964 34.7% 321
Hydraulic Filter Model C35 $232,419 34.6% 351
Hydraulic Filter Model B87 $221,360 34.6% 334
Hydraulic Filter Model K26 $221,303 34.5% 302
Hydraulic Filter Model D55 $193,167 34.9% 358
Hydraulic Filter Model L54 $159,943 34.8% 339
Show all 12

Revenue by region

How the four regions compareAsk why

StatesRevenueMargin %Orders
Wisconsin $392,683 34.7% 458
Minnesota $365,081 34.8% 472
Ohio $334,615 34.7% 405
New York $305,546 34.7% 372
Illinois $267,440 34.7% 340
North Carolina $240,882 34.8% 300
Georgia $205,266 34.6% 238
Florida $201,056 34.8% 258
Pennsylvania $187,595 34.8% 222
Michigan $184,260 34.6% 241
Washington $162,170 34.8% 224
New Jersey $144,541 34.5% 210
Massachusetts $86,969 34.2% 95
Arizona $58,471 34.4% 74
California $48,193 34.3% 54
Colorado $38,745 34.2% 42
Tennessee $23,854 35.0% 39
Show all 17

Revenue by rep

Who is bringing in the revenueAsk why

Revenue by channel

Direct, distributor or onlineAsk why

Revenue by calendar month, complete years

When the busy months areAsk why

Top customers

Who buys the most under the current filtersAsk why

CustomerRevenueMargin %
Gulfstream Precision Products
 $155,508 34.8%
Ironclad Automation
 $145,582 34.6%
Harbor Fabrication
 $137,591 34.7%
Great Lakes Precision Products
 $135,868 35.1%
Northstar Precision Products
 $132,229 34.8%
Vulcan Metalworks
 $131,779 34.5%
Vulcan Industrial
 $123,422 34.3%
Liberty Plastics
 $116,306 34.5%
Vulcan Tool & Die
 $112,581 34.8%
Foundry Tool & Die
 $112,080 34.5%
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