Sales Dashboard

Sales Dashboard

Midline Industrial Supply

Data through August 2026
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Revenue, this year
$963,928
36.5% vs same period last year
Gross margin
$324,543
33.7% of revenue
Orders
875
January through August
Average order value
$1,102
per order, this year

Revenue by month, this year and last

Is this year running ahead of last year?Ask why

Margin % by category

Where the margin is, and where it is slippingAsk why

Revenue by category

Which product categories are growingAsk why

Products in Proximity SensorsRevenueMargin %Orders
Proximity Sensor Model K88 $488,938 34.5% 326
Proximity Sensor Model F88 $476,088 34.3% 347
Proximity Sensor Model J37 $467,692 34.4% 330
Proximity Sensor Model D53 $447,490 34.5% 357
Proximity Sensor Model L69 $434,686 34.6% 363
Proximity Sensor Model B45 $391,760 34.3% 375
Proximity Sensor Model I44 $381,738 34.6% 328
Proximity Sensor Model A88 $372,393 34.5% 355
Proximity Sensor Model G71 $290,239 34.3% 318
Proximity Sensor Model C77 $233,545 34.5% 339
Proximity Sensor Model H47 $212,008 34.4% 361
Proximity Sensor Model E56 $175,669 34.3% 325
Show all 12

Revenue by region

How the four regions compareAsk why

StatesRevenueMargin %Orders
Minnesota $554,592 34.5% 521
Wisconsin $476,228 34.3% 464
Ohio $443,765 34.4% 437
New York $407,391 34.6% 377
North Carolina $333,114 34.2% 297
Illinois $325,453 34.3% 292
Michigan $296,654 34.6% 277
Washington $282,712 34.5% 277
Florida $278,347 34.5% 262
Pennsylvania $242,067 34.4% 218
Georgia $226,297 34.6% 211
New Jersey $199,285 34.4% 199
Arizona $83,804 33.9% 75
Massachusetts $74,573 34.7% 69
California $60,788 34.3% 64
Colorado $49,253 34.9% 42
Tennessee $37,923 34.8% 42
Show all 17

Revenue by rep

Who is bringing in the revenueAsk why

Revenue by channel

Direct, distributor or onlineAsk why

Revenue by calendar month, complete years

When the busy months areAsk why

Top customers

Who buys the most under the current filtersAsk why

CustomerRevenueMargin %
Great Lakes Precision Products
$185,725 34.1%
Gulfstream Precision Products
$185,239 34.3%
Junction Automation
$184,598 34.6%
Vulcan Metalworks
$176,078 34.3%
Harbor Fabrication
$167,697 34.7%
Northstar Precision Products
$166,593 34.5%
Ironclad Automation
$157,852 34.4%
Liberty Plastics
$157,334 34.2%
Gulfstream Fabrication
$151,577 34.8%
Vulcan Tool & Die
$144,341 34.5%
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