Sales Dashboard

Sales Dashboard

Midline Industrial Supply

Data through August 2026
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Revenue, this year
$1,775,216
18.4% vs same period last year
Gross margin
$452,163
25.5% of revenue
Orders
574
January through August
Average order value
$3,093
per order, this year

Revenue by month, this year and last

Is this year running ahead of last year?Ask why

Margin % by category

Where the margin is, and where it is slippingAsk why

Revenue by category

Which product categories are growingAsk why

Products in Variable Frequency DrivesRevenueMargin %Orders
Variable Frequency Drive Model I32 $4,267,640 31.8% 562
Variable Frequency Drive Model C90 $1,984,100 32.2% 570
Variable Frequency Drive Model A75 $1,805,113 31.8% 566
Variable Frequency Drive Model F56 $1,491,117 32.4% 524
Variable Frequency Drive Model D89 $1,469,499 32.0% 505
Variable Frequency Drive Model B55 $1,304,803 31.7% 554
Variable Frequency Drive Model J77 $1,257,414 31.9% 535
Variable Frequency Drive Model G28 $1,216,039 32.3% 504
Variable Frequency Drive Model H70 $1,111,235 31.8% 547
Variable Frequency Drive Model K36 $1,040,052 31.9% 483
Variable Frequency Drive Model E77 $788,154 32.2% 520
Show all 11

Revenue by region

How the four regions compareAsk why

StatesRevenueMargin %Orders
Wisconsin $2,075,615 31.8% 676
Minnesota $1,985,133 32.0% 709
Ohio $1,849,952 32.0% 605
New York $1,654,644 31.9% 570
North Carolina $1,470,640 32.0% 459
Illinois $1,337,062 31.8% 426
Michigan $1,111,300 32.1% 363
Washington $1,091,862 32.5% 345
Pennsylvania $1,017,232 32.1% 321
New Jersey $949,280 31.9% 297
Florida $928,042 31.5% 358
Georgia $889,442 31.8% 295
Massachusetts $365,630 32.8% 114
Arizona $345,344 32.2% 119
California $241,038 32.4% 87
Colorado $227,882 31.8% 70
Tennessee $195,069 32.5% 56
Show all 17

Revenue by rep

Who is bringing in the revenueAsk why

Revenue by channel

Direct, distributor or onlineAsk why

Revenue by calendar month, complete years

When the busy months areAsk why

Top customers

Who buys the most under the current filtersAsk why

CustomerRevenueMargin %
Vulcan Metalworks
$839,009 31.7%
Gulfstream Precision Products
$817,711 31.8%
Great Lakes Precision Products
$729,156 31.6%
Liberty Plastics
$701,824 31.7%
Junction Automation
$675,730 31.5%
Harbor Fabrication
$651,770 32.0%
Northstar Precision Products
$649,811 31.7%
Ironclad Automation
$626,311 31.6%
Vulcan Industrial
$623,811 32.3%
Foundry Tool & Die
$618,590 31.8%
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