Sales Dashboard

Sales Dashboard

Midline Industrial Supply

Data through August 2026
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Revenue, this year
$159,838
33.9% vs same period last year
Gross margin
$40,294
25.2% of revenue
Orders
40
January through August
Average order value
$3,996
per order, this year

Revenue by month, this year and last

Is this year running ahead of last year?Ask why

Margin % by category

Where the margin is, and where it is slippingAsk why

Revenue by category

Which product categories are growingAsk why

Products in AC MotorsRevenueMargin %Orders
AC Motor Model E32 $252,175 32.4% 43
AC Motor Model C71 $237,123 31.5% 43
AC Motor Model H77 $228,580 32.1% 44
AC Motor Model F44 $226,519 31.6% 34
AC Motor Model A16 $170,787 32.0% 41
AC Motor Model G96 $165,621 29.2% 38
AC Motor Model I47 $141,928 30.8% 37
AC Motor Model J95 $76,330 32.2% 42
AC Motor Model D97 $70,296 32.7% 38
AC Motor Model B99 $65,428 33.1% 38
Show all 10

Revenue by region

How the four regions compareAsk why

Customers in IllinoisRevenueMargin %Orders
Ironclad Automation $763,223 31.4% 180
Meridian Plastics $471,001 32.1% 119
Apex Industrial $237,080 32.0% 65
Frontier Tool & Die $163,483 30.9% 34

Revenue by rep

Who is bringing in the revenueAsk why

Revenue by channel

Direct, distributor or onlineAsk why

Revenue by calendar month, complete years

When the busy months areAsk why

Top customers

Who buys the most under the current filtersAsk why

CustomerRevenueMargin %
Ironclad Automation
 $763,223 31.4%
Meridian Plastics
 $471,001 32.1%
Apex Industrial
 $237,080 32.0%
Frontier Tool & Die
 $163,483 30.9%
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