Sales Dashboard

Sales Dashboard

Midline Industrial Supply

Data through August 2026
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Revenue, this year
$326,905
11.1% vs same period last year
Gross margin
$82,645
25.3% of revenue
Orders
76
January through August
Average order value
$4,301
per order, this year

Revenue by month, this year and last

Is this year running ahead of last year?Ask why

Margin % by category

Where the margin is, and where it is slippingAsk why

Revenue by category

Which product categories are growingAsk why

Products in AC MotorsRevenueMargin %Orders
AC Motor Model C71 $415,559 31.3% 61
AC Motor Model F44 $409,953 30.9% 64
AC Motor Model E32 $404,703 32.5% 88
AC Motor Model G96 $317,662 30.9% 75
AC Motor Model H77 $283,416 31.3% 64
AC Motor Model A16 $229,455 31.6% 68
AC Motor Model I47 $207,689 31.9% 58
AC Motor Model J95 $150,074 32.1% 67
AC Motor Model B99 $143,376 31.0% 73
AC Motor Model D97 $96,961 32.8% 49
Show all 10

Revenue by region

How the four regions compareAsk why

Customers in WisconsinRevenueMargin %Orders
Great Lakes Precision Products $1,047,242 31.6% 234
Vulcan Industrial $728,731 31.9% 204
Meridian Fabrication $431,570 31.0% 109
Gulfstream Automation $239,195 31.2% 61
Redline Machining $212,110 31.2% 59

Revenue by rep

Who is bringing in the revenueAsk why

Revenue by channel

Direct, distributor or onlineAsk why

Revenue by calendar month, complete years

When the busy months areAsk why

Top customers

Who buys the most under the current filtersAsk why

CustomerRevenueMargin %
Great Lakes Precision Products
$1,047,242 31.6%
Vulcan Industrial
$728,731 31.9%
Meridian Fabrication
$431,570 31.0%
Gulfstream Automation
$239,195 31.2%
Redline Machining
$212,110 31.2%
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