Sales Dashboard

Sales Dashboard

Midline Industrial Supply

Data through August 2026
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Revenue, this year
$352,359
18.4% vs same period last year
Gross margin
$91,468
26.0% of revenue
Orders
59
January through August
Average order value
$5,972
per order, this year

Revenue by month, this year and last

Is this year running ahead of last year?Ask why

Margin % by category

Where the margin is, and where it is slippingAsk why

Revenue by category

Which product categories are growingAsk why

Products in DC MotorsRevenueMargin %Orders
DC Motor Model H88 $516,644 30.5% 83
DC Motor Model I62 $481,089 32.1% 74
DC Motor Model G83 $460,389 31.3% 69
DC Motor Model A79 $389,867 32.3% 59
DC Motor Model C89 $339,131 32.3% 57
DC Motor Model D15 $334,710 31.5% 75
DC Motor Model E48 $296,446 32.2% 61
DC Motor Model F68 $238,574 32.3% 58
DC Motor Model B75 $181,303 31.8% 55
Show all 9

Revenue by region

How the four regions compareAsk why

Customers in WisconsinRevenueMargin %Orders
Great Lakes Precision Products $1,352,142 31.9% 237
Vulcan Industrial $780,822 31.2% 156
Meridian Fabrication $548,170 31.8% 94
Gulfstream Automation $294,074 31.2% 56
Redline Machining $262,944 32.3% 48

Revenue by rep

Who is bringing in the revenueAsk why

Revenue by channel

Direct, distributor or onlineAsk why

Revenue by calendar month, complete years

When the busy months areAsk why

Top customers

Who buys the most under the current filtersAsk why

CustomerRevenueMargin %
Great Lakes Precision Products
$1,352,142 31.9%
Vulcan Industrial
$780,822 31.2%
Meridian Fabrication
$548,170 31.8%
Gulfstream Automation
$294,074 31.2%
Redline Machining
$262,944 32.3%
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