Sales Dashboard

Sales Dashboard

Midline Industrial Supply

Data through August 2026
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Revenue, this year
$220,833
32.7% vs same period last year
Gross margin
$75,088
34.0% of revenue
Orders
41
January through August
Average order value
$5,386
per order, this year

Revenue by month, this year and last

Is this year running ahead of last year?Ask why

Margin % by category

Where the margin is, and where it is slippingAsk why

Revenue by category

Which product categories are growingAsk why

Products in HMI PanelsRevenueMargin %Orders
HMI Panel Model L13 $202,670 34.1% 28
HMI Panel Model K58 $173,042 34.2% 21
HMI Panel Model E97 $150,164 34.7% 22
HMI Panel Model B87 $128,669 34.4% 24
HMI Panel Model C93 $127,558 34.7% 20
HMI Panel Model I12 $124,985 35.0% 19
HMI Panel Model G49 $83,435 34.6% 18
HMI Panel Model H32 $65,133 34.6% 31
HMI Panel Model D17 $52,057 35.4% 20
HMI Panel Model A22 $38,977 34.4% 20
HMI Panel Model J44 $37,372 34.2% 16
HMI Panel Model F75 $35,657 34.0% 21
Show all 12

Revenue by region

How the four regions compareAsk why

Customers in FloridaRevenueMargin %Orders
Vulcan Tool & Die $746,983 34.3% 159
Heartland Plastics $472,736 34.8% 101

Revenue by rep

Who is bringing in the revenueAsk why

Revenue by channel

Direct, distributor or onlineAsk why

Revenue by calendar month, complete years

When the busy months areAsk why

Top customers

Who buys the most under the current filtersAsk why

CustomerRevenueMargin %
Vulcan Tool & Die
 $746,983 34.3%
Heartland Plastics
 $472,736 34.8%
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