Sales Dashboard

Sales Dashboard

Midline Industrial Supply

Data through August 2026
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Revenue, this year
$373,114
31.6% vs same period last year
Gross margin
$125,886
33.7% of revenue
Orders
77
January through August
Average order value
$4,846
per order, this year

Revenue by month, this year and last

Is this year running ahead of last year?Ask why

Margin % by category

Where the margin is, and where it is slippingAsk why

Revenue by category

Which product categories are growingAsk why

Products in HMI PanelsRevenueMargin %Orders
HMI Panel Model I12 $247,317 34.3% 30
HMI Panel Model L13 $207,504 33.4% 31
HMI Panel Model K58 $205,838 34.5% 27
HMI Panel Model E97 $185,850 35.3% 27
HMI Panel Model B87 $183,418 34.6% 27
HMI Panel Model G49 $176,664 35.3% 25
HMI Panel Model C93 $142,459 34.7% 29
HMI Panel Model H32 $79,235 34.5% 30
HMI Panel Model D17 $72,846 33.9% 23
HMI Panel Model A22 $56,641 34.6% 32
HMI Panel Model F75 $52,296 34.5% 28
HMI Panel Model J44 $44,138 35.0% 20
Show all 12

Revenue by region

How the four regions compareAsk why

Customers in IllinoisRevenueMargin %Orders
Ironclad Automation $829,975 34.6% 158
Meridian Plastics $440,769 34.0% 86
Apex Industrial $262,697 34.8% 53
Frontier Tool & Die $120,765 35.1% 32

Revenue by rep

Who is bringing in the revenueAsk why

Revenue by channel

Direct, distributor or onlineAsk why

Revenue by calendar month, complete years

When the busy months areAsk why

Top customers

Who buys the most under the current filtersAsk why

CustomerRevenueMargin %
Ironclad Automation
 $829,975 34.6%
Meridian Plastics
 $440,769 34.0%
Apex Industrial
 $262,697 34.8%
Frontier Tool & Die
 $120,765 35.1%
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