Sales Dashboard

Sales Dashboard

Midline Industrial Supply

Data through August 2026
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Revenue, this year
$637,628
89.3% vs same period last year
Gross margin
$213,600
33.5% of revenue
Orders
112
January through August
Average order value
$5,693
per order, this year

Revenue by month, this year and last

Is this year running ahead of last year?Ask why

Margin % by category

Where the margin is, and where it is slippingAsk why

Revenue by category

Which product categories are growingAsk why

Products in HMI PanelsRevenueMargin %Orders
HMI Panel Model G49 $366,250 34.7% 49
HMI Panel Model L13 $363,276 34.3% 39
HMI Panel Model K58 $281,872 34.5% 40
HMI Panel Model C93 $280,356 34.4% 49
HMI Panel Model B87 $253,208 34.6% 43
HMI Panel Model E97 $248,681 34.5% 46
HMI Panel Model I12 $209,170 34.4% 29
HMI Panel Model J44 $107,067 34.1% 50
HMI Panel Model D17 $88,844 33.6% 33
HMI Panel Model F75 $85,727 34.6% 46
HMI Panel Model H32 $83,755 34.5% 35
HMI Panel Model A22 $79,714 34.4% 42
Show all 12

Revenue by region

How the four regions compareAsk why

Customers in WisconsinRevenueMargin %Orders
Great Lakes Precision Products $854,560 34.5% 173
Vulcan Industrial $846,698 34.3% 166
Meridian Fabrication $333,955 34.4% 73
Redline Machining $207,199 34.3% 37
Gulfstream Automation $205,509 34.8% 52

Revenue by rep

Who is bringing in the revenueAsk why

Revenue by channel

Direct, distributor or onlineAsk why

Revenue by calendar month, complete years

When the busy months areAsk why

Top customers

Who buys the most under the current filtersAsk why

CustomerRevenueMargin %
Great Lakes Precision Products
$854,560 34.5%
Vulcan Industrial
$846,698 34.3%
Meridian Fabrication
$333,955 34.4%
Redline Machining
$207,199 34.3%
Gulfstream Automation
$205,509 34.8%
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