Sales Dashboard

Sales Dashboard

Midline Industrial Supply

Data through August 2026
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Revenue, this year
$10,853
8.3% vs same period last year
Gross margin
$3,693
34.0% of revenue
Orders
20
January through August
Average order value
$543
per order, this year

Revenue by month, this year and last

Is this year running ahead of last year?Ask why

Margin % by category

Where the margin is, and where it is slippingAsk why

Revenue by category

Which product categories are growingAsk why

Products in Hose & FittingsRevenueMargin %Orders
Hose & Fitting Model D71 $13,288 35.1% 27
Hose & Fitting Model F43 $10,916 35.2% 22
Hose & Fitting Model C44 $10,683 35.2% 20
Hose & Fitting Model E48 $10,468 34.7% 22
Hose & Fitting Model G70 $9,258 34.2% 18
Hose & Fitting Model B27 $8,785 34.7% 20
Hose & Fitting Model A98 $8,572 35.1% 18
Hose & Fitting Model H54 $7,876 35.5% 12
Show all 8

Revenue by region

How the four regions compareAsk why

Customers in FloridaRevenueMargin %Orders
Vulcan Tool & Die $46,748 35.5% 96
Heartland Plastics $33,099 34.3% 63

Revenue by rep

Who is bringing in the revenueAsk why

Revenue by channel

Direct, distributor or onlineAsk why

Revenue by calendar month, complete years

When the busy months areAsk why

Top customers

Who buys the most under the current filtersAsk why

CustomerRevenueMargin %
Vulcan Tool & Die
 $46,748 35.5%
Heartland Plastics
 $33,099 34.3%
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