Sales Dashboard

Sales Dashboard

Midline Industrial Supply

Data through August 2026
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Revenue, this year
$17,409
77.3% vs same period last year
Gross margin
$5,961
34.2% of revenue
Orders
32
January through August
Average order value
$544
per order, this year

Revenue by month, this year and last

Is this year running ahead of last year?Ask why

Margin % by category

Where the margin is, and where it is slippingAsk why

Revenue by category

Which product categories are growingAsk why

Products in Hose & FittingsRevenueMargin %Orders
Hose & Fitting Model G70 $23,272 35.1% 30
Hose & Fitting Model F43 $15,095 35.1% 30
Hose & Fitting Model H54 $14,479 34.4% 25
Hose & Fitting Model E48 $10,596 34.5% 24
Hose & Fitting Model D71 $9,573 34.4% 31
Hose & Fitting Model B27 $8,823 34.6% 21
Hose & Fitting Model C44 $8,252 34.6% 19
Hose & Fitting Model A98 $6,924 35.0% 21
Show all 8

Revenue by region

How the four regions compareAsk why

Customers in IllinoisRevenueMargin %Orders
Ironclad Automation $50,242 34.9% 110
Meridian Plastics $25,003 34.5% 49
Apex Industrial $12,257 34.8% 24
Frontier Tool & Die $9,513 34.5% 18

Revenue by rep

Who is bringing in the revenueAsk why

Revenue by channel

Direct, distributor or onlineAsk why

Revenue by calendar month, complete years

When the busy months areAsk why

Top customers

Who buys the most under the current filtersAsk why

CustomerRevenueMargin %
Ironclad Automation
 $50,242 34.9%
Meridian Plastics
 $25,003 34.5%
Apex Industrial
 $12,257 34.8%
Frontier Tool & Die
 $9,513 34.5%
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