Sales Dashboard

Sales Dashboard

Midline Industrial Supply

Data through August 2026
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Revenue, this year
$28,752
93.2% vs same period last year
Gross margin
$9,769
34.0% of revenue
Orders
47
January through August
Average order value
$612
per order, this year

Revenue by month, this year and last

Is this year running ahead of last year?Ask why

Margin % by category

Where the margin is, and where it is slippingAsk why

Revenue by category

Which product categories are growingAsk why

Products in Hose & FittingsRevenueMargin %Orders
Hose & Fitting Model G70 $32,721 34.4% 46
Hose & Fitting Model F43 $22,243 35.2% 40
Hose & Fitting Model C44 $19,715 34.2% 38
Hose & Fitting Model H54 $19,156 35.6% 42
Hose & Fitting Model E48 $16,205 35.1% 35
Hose & Fitting Model A98 $15,894 34.7% 38
Hose & Fitting Model B27 $14,906 34.1% 34
Hose & Fitting Model D71 $11,350 34.4% 35
Show all 8

Revenue by region

How the four regions compareAsk why

Customers in WisconsinRevenueMargin %Orders
Great Lakes Precision Products $52,137 34.8% 109
Vulcan Industrial $44,733 34.7% 92
Meridian Fabrication $21,909 34.7% 46
Gulfstream Automation $21,476 34.5% 39
Redline Machining $11,935 34.5% 22

Revenue by rep

Who is bringing in the revenueAsk why

Revenue by channel

Direct, distributor or onlineAsk why

Revenue by calendar month, complete years

When the busy months areAsk why

Top customers

Who buys the most under the current filtersAsk why

CustomerRevenueMargin %
Great Lakes Precision Products
$52,137 34.8%
Vulcan Industrial
$44,733 34.7%
Meridian Fabrication
$21,909 34.7%
Gulfstream Automation
$21,476 34.5%
Redline Machining
$11,935 34.5%
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