Sales Dashboard

Sales Dashboard

Midline Industrial Supply

Data through August 2026
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Revenue, this year
$180,419
23.4% vs same period last year
Gross margin
$60,323
33.4% of revenue
Orders
60
January through August
Average order value
$3,007
per order, this year

Revenue by month, this year and last

Is this year running ahead of last year?Ask why

Margin % by category

Where the margin is, and where it is slippingAsk why

Revenue by category

Which product categories are growingAsk why

Products in Hydraulic PumpsRevenueMargin %Orders
Hydraulic Pump Model B18 $410,145 34.3% 54
Hydraulic Pump Model C44 $287,005 34.5% 36
Hydraulic Pump Model F51 $167,907 35.0% 37
Hydraulic Pump Model H77 $124,506 34.7% 49
Hydraulic Pump Model E92 $115,839 34.5% 45
Hydraulic Pump Model J61 $96,966 34.4% 51
Hydraulic Pump Model G92 $89,758 35.1% 53
Hydraulic Pump Model D19 $83,613 34.6% 45
Hydraulic Pump Model A99 $79,410 34.6% 57
Hydraulic Pump Model I36 $74,523 34.3% 41
Show all 10

Revenue by region

How the four regions compareAsk why

Customers in WisconsinRevenueMargin %Orders
Vulcan Industrial $502,547 34.3% 156
Great Lakes Precision Products $485,687 34.6% 158
Meridian Fabrication $316,142 34.7% 80
Gulfstream Automation $152,324 35.0% 43
Redline Machining $72,974 34.4% 31

Revenue by rep

Who is bringing in the revenueAsk why

Revenue by channel

Direct, distributor or onlineAsk why

Revenue by calendar month, complete years

When the busy months areAsk why

Top customers

Who buys the most under the current filtersAsk why

CustomerRevenueMargin %
Vulcan Industrial
 $502,547 34.3%
Great Lakes Precision Products
 $485,687 34.6%
Meridian Fabrication
 $316,142 34.7%
Gulfstream Automation
 $152,324 35.0%
Redline Machining
 $72,974 34.4%
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