Sales Dashboard

Sales Dashboard

Midline Industrial Supply

Data through August 2026
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Revenue, this year
$122,268
53.4% vs same period last year
Gross margin
$41,460
33.9% of revenue
Orders
23
January through August
Average order value
$5,316
per order, this year

Revenue by month, this year and last

Is this year running ahead of last year?Ask why

Margin % by category

Where the margin is, and where it is slippingAsk why

Revenue by category

Which product categories are growingAsk why

Products in PLC ModulesRevenueMargin %Orders
PLC Module Model C21 $221,795 35.6% 23
PLC Module Model F95 $187,859 34.9% 24
PLC Module Model D31 $150,081 34.6% 18
PLC Module Model G51 $124,457 35.5% 20
PLC Module Model E28 $93,508 34.9% 21
PLC Module Model B89 $60,157 34.7% 23
PLC Module Model H78 $34,581 33.9% 22
PLC Module Model A90 $22,394 34.2% 13
Show all 8

Revenue by region

How the four regions compareAsk why

Customers in FloridaRevenueMargin %Orders
Vulcan Tool & Die $487,474 34.9% 91
Heartland Plastics $407,358 35.2% 73

Revenue by rep

Who is bringing in the revenueAsk why

Revenue by channel

Direct, distributor or onlineAsk why

Revenue by calendar month, complete years

When the busy months areAsk why

Top customers

Who buys the most under the current filtersAsk why

CustomerRevenueMargin %
Vulcan Tool & Die
 $487,474 34.9%
Heartland Plastics
 $407,358 35.2%
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