Sales Dashboard

Sales Dashboard

Midline Industrial Supply

Data through August 2026
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Revenue, this year
$181,322
22.3% vs same period last year
Gross margin
$59,851
33.0% of revenue
Orders
43
January through August
Average order value
$4,217
per order, this year

Revenue by month, this year and last

Is this year running ahead of last year?Ask why

Margin % by category

Where the margin is, and where it is slippingAsk why

Revenue by category

Which product categories are growingAsk why

Products in PLC ModulesRevenueMargin %Orders
PLC Module Model G51 $238,048 34.3% 26
PLC Module Model C21 $223,410 34.9% 31
PLC Module Model D31 $129,501 35.3% 23
PLC Module Model E28 $123,517 35.0% 31
PLC Module Model F95 $117,674 34.1% 25
PLC Module Model B89 $60,440 33.9% 31
PLC Module Model A90 $49,883 34.3% 32
PLC Module Model H78 $37,323 34.0% 22
Show all 8

Revenue by region

How the four regions compareAsk why

Customers in IllinoisRevenueMargin %Orders
Ironclad Automation $467,064 34.9% 112
Apex Industrial $209,839 34.8% 42
Meridian Plastics $200,734 34.5% 44
Frontier Tool & Die $102,159 33.0% 23

Revenue by rep

Who is bringing in the revenueAsk why

Revenue by channel

Direct, distributor or onlineAsk why

Revenue by calendar month, complete years

When the busy months areAsk why

Top customers

Who buys the most under the current filtersAsk why

CustomerRevenueMargin %
Ironclad Automation
 $467,064 34.9%
Apex Industrial
 $209,839 34.8%
Meridian Plastics
 $200,734 34.5%
Frontier Tool & Die
 $102,159 33.0%
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