Sales Dashboard

Sales Dashboard

Midline Industrial Supply

Data through August 2026
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Revenue, this year
$301,600
18.4% vs same period last year
Gross margin
$101,520
33.7% of revenue
Orders
70
January through August
Average order value
$4,309
per order, this year

Revenue by month, this year and last

Is this year running ahead of last year?Ask why

Margin % by category

Where the margin is, and where it is slippingAsk why

Revenue by category

Which product categories are growingAsk why

Products in PLC ModulesRevenueMargin %Orders
PLC Module Model C21 $309,428 34.3% 39
PLC Module Model D31 $287,720 34.9% 45
PLC Module Model G51 $236,825 33.8% 35
PLC Module Model F95 $208,835 34.5% 47
PLC Module Model E28 $166,459 34.5% 39
PLC Module Model B89 $95,945 33.9% 40
PLC Module Model A90 $80,272 35.4% 47
PLC Module Model H78 $55,216 34.5% 31
Show all 8

Revenue by region

How the four regions compareAsk why

Customers in WisconsinRevenueMargin %Orders
Great Lakes Precision Products $518,076 34.3% 110
Vulcan Industrial $393,086 34.3% 103
Meridian Fabrication $240,845 34.1% 49
Redline Machining $174,358 35.1% 33
Gulfstream Automation $114,335 35.0% 28

Revenue by rep

Who is bringing in the revenueAsk why

Revenue by channel

Direct, distributor or onlineAsk why

Revenue by calendar month, complete years

When the busy months areAsk why

Top customers

Who buys the most under the current filtersAsk why

CustomerRevenueMargin %
Great Lakes Precision Products
$518,076 34.3%
Vulcan Industrial
$393,086 34.3%
Meridian Fabrication
$240,845 34.1%
Redline Machining
$174,358 35.1%
Gulfstream Automation
$114,335 35.0%
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