Sales Dashboard

Sales Dashboard

Midline Industrial Supply

Data through August 2026
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Revenue, this year
$143,519
17.9% vs same period last year
Gross margin
$36,442
25.4% of revenue
Orders
39
January through August
Average order value
$3,680
per order, this year

Revenue by month, this year and last

Is this year running ahead of last year?Ask why

Margin % by category

Where the margin is, and where it is slippingAsk why

Revenue by category

Which product categories are growingAsk why

Products in Variable Frequency DrivesRevenueMargin %Orders
Variable Frequency Drive Model I32 $310,121 31.4% 38
Variable Frequency Drive Model C90 $199,548 31.9% 54
Variable Frequency Drive Model A75 $144,209 31.0% 40
Variable Frequency Drive Model F56 $125,164 31.6% 44
Variable Frequency Drive Model B55 $124,657 32.0% 46
Variable Frequency Drive Model H70 $90,210 31.0% 38
Variable Frequency Drive Model D89 $89,744 33.4% 35
Variable Frequency Drive Model G28 $83,438 32.4% 33
Variable Frequency Drive Model E77 $60,895 31.6% 40
Variable Frequency Drive Model K36 $55,547 31.5% 27
Variable Frequency Drive Model J77 $53,530 33.5% 31
Show all 11

Revenue by region

How the four regions compareAsk why

Customers in IllinoisRevenueMargin %Orders
Ironclad Automation $626,311 31.6% 202
Meridian Plastics $304,382 32.0% 110
Apex Industrial $268,134 31.6% 71
Frontier Tool & Die $138,236 32.2% 43

Revenue by rep

Who is bringing in the revenueAsk why

Revenue by channel

Direct, distributor or onlineAsk why

Revenue by calendar month, complete years

When the busy months areAsk why

Top customers

Who buys the most under the current filtersAsk why

CustomerRevenueMargin %
Ironclad Automation
 $626,311 31.6%
Meridian Plastics
 $304,382 32.0%
Apex Industrial
 $268,134 31.6%
Frontier Tool & Die
 $138,236 32.2%
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