michaels, ross & cole (mrc) is pleased to announce that its rapid application development platform and report writer, mrc-Productivity Series 97, has won Midrange System Magazine's 1998 Buyers Choice Award. The Buyers Choice Awards, announced during the Fall COMMON Conference and Exposition in Anaheim, California, is an annual competition open to all third-party vendors of IBM midrange computing products and services.

According to Midrange Systems Magazine, this year's award competition was the first to take into account real-world customer references. "Nominees were asked to provide a list of their customers who were currently using the product. All references were surveyed by mail and the winners were selected based on the customers' satisfaction with the products' performance, installation and support." Publisher, Cliff Mulcahy, stresses the validity that this new procedure gives to the award. "I'm pleased with the outcome of this year's Buyers Choice Awards. The winners were all chosen based on their products' real-world merits and their ability as a company to service their customers."

mrc-Productivity Series 97 was the only product in its class to win this year's BCA award. mrc's communications director, John Lipsey, credits mrc's 17-year commitment to excellence as the reason for this recognition. "Since 1981, mrc-Productivity Series has been the only development platform to provide a "one-stop-shop" for all in-house development needs, from basic queries and reporting to complex drilldowns, executive information systems and Business Intelligence systems. And as IT environments have grown more complex, we've empowered our customers to integrate new technologies like client/server and Java with minimal cost, staffing and complexity. The BCA award demonstrates that our customers recognize these efforts. We're very proud of it."

About mrc

mrc's development tool suite, m-Power, is used to create business applications and can run on any database or platform that supports Java (e.g. OS/400, Linux, Unix, and Windows). m-Power is used to create an endless variety of business web applications such as: Mobile apps, Web reports, dashboards, eCommerce apps, business intelligence, and more.

mrc was a recipient of the Apex Award for application development, is a long-time IBM Business Partner, and has been producing award-winning development software since 1981.

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