Over the past couple of years, we’ve seen the business world slowly adapt to the rise of mobile devices. Some businesses have jumped in with both feet, while others have moved more cautiously. I believe we’ll see the pace quicken dramatically this year, as more businesses rush to jump on board.
Why will 2014 be a big year for mobile in the business world? We’ve reached a point where businesses can’t afford to ignore the trend any longer. What do I mean? Here are a few examples:
- Mobile browser usage share recently hit 20%. That means one out of every 5 customers, employees, or prospects that visit a site does so on a mobile browser.
- The percentage of employees using their own devices for work-related tasks has grown exponentially. I’ve seen studies that put this number anywhere from 50-70%, but I’d wager the actual numbers far exceed those estimations.
- Mobile is becoming the foundation for new technological advances. For instance, the rise of trends like the “internet of things” and wearable technology revolve around mobile devices.
I believe this will be an exciting and eventful year for mobile in the business world. We’ll see mobile do everything from improve business efficiency to completely revolutionize industries. So, where is mobile headed this year from a business perspective? Here are 9 of the biggest enterprise mobile trends to watch in 2014:
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