Businesses collect and have access to more data than ever before. It’s a huge opportunity. They can analyze this data and use it to guide their strategic decisions.
The problem is, many businesses aren’t taking advantage of this opportunity. I see them making a couple of common mistakes with their data:
- First, they don’t use it. Their data just sits in their database (or in spreadsheets). As a result, they get no value from their data.
- Second, other businesses do analyze their data, but…do so very slowly. Often, reporting is still an IT function and there’s a backlog of report requests. Other times, they just don’t have the right tools to create web reports quickly. Whatever the reason, they’re stuck waiting around for their reports, which means they’re analyzing outdated data.
If you’re dealing with either of these issues, here’s a video to check out. It shows you how easily you can create web reports using a database reporting tool. In just under 7 minutes, you’ll see 3 different reporting types created…all without coding!
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