mrc Brings Full Email Integration to m-Power

May 2013 · Oak Brook, IL

Today, software developer mrc announces the release of its email integration enhancement within m-Power. m-Power is software that rapidly creates web applications such as report-writing, Business Intelligence, executive dashboards, e-commerce, customer portals, and mobile applications, to name a few.

This new enhancement brings full email integration to m-Power applications. It lets users build applications that monitor specified email accounts for new messages, and then extract all or part of the email data into a database.

Once the email data is extracted to the database, developers can create any type of application over that data, or integrate the email data into current applications. Here are a few applications made possible with this feature:

Automated helpdesk applications

This new feature lets m-Power users build helpdesk applications that monitor the company's helpdesk email account for incoming messages. Upon receiving a new customer request via email, the application can automatically create a new help ticket and alert the helpdesk staff to the new request.

Customer Relationship Management (CRM) applications

This new capability also lets m-Power users create CRM applications that track all interaction with customers and prospects. CRM applications built with m-Power can now automatically retrieve and embed email correspondence for each customer or prospect.

Automated workflow applications

Combined with m-Power's event-triggered messaging feature, email integration lets developers create automated workflow applications. For example, typical workflow applications, like a purchase approval app, require user interaction: the application automatically notifies the manager that an approval is needed, but the manager must access the application to approve or reject a request. Email integration eliminates this step. Using email integration, managers could accept or reject approval requests with a simple email reply of "accept" or "reject."

Much, much more

There's really no end to the different ways m-Power developers can use this feature. They can integrate email messages into customer listing applications, project management applications, order entry apps, and much more.

"This new enhancement opens up a whole new world of possibilities," says Tyler Wassell, mrc's Manager of Software Development. "m-Power users can now use email data in any application, or even as triggers for application events. I can't even begin to imagine all of the ways our customers will use this new feature."

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