mrc's Cup of Joe Blog

Join us in exploring the world of modern development, evolving technologies, and the art of future-proof software

7 reasons why mobile web apps are better for business than native apps

EducationIf your business is planning to build native mobile apps, ask yourself this question: Are you building native mobile apps because you need to, or because you think you have to? While native apps are popular with consumers, they’re quite impractical for most businesses.

To understand why, let’s first look at why native apps are popular with consumers. Native apps do a couple of things very well: They deliver highly graphical interfaces and they’re easy to find and download. While these are important factors for consumers, are they really important to your business?

For most businesses, the answer is a resounding “No”. Unless your business needs highly graphical applications, mobile web apps simply make more business sense. How so? Here are 7 reasons why mobile web apps make more sense from a business standpoint:

1. Mobile web apps are easier to build

Suppose you needed to create mobile apps that reached all major smartphone and tablet platforms. The native approach requires separate apps for each platform (Android, iOS, Blackberry, and Windows) and device (phone/tablet), meaning you must build 4 separate smartphone apps and 4 separate tablet apps. That’s 8 total apps.

On the flip side, reaching all major smartphone and tablet platforms with mobile web apps is far simpler: Since mobile web apps are platform independent, you’ll only need to create one app for smartphones and one app for tablets. That means you’re creating 2 mobile web apps instead of 8 native apps.

Going one step further, it’s possible to simplify this process even more. Using the right approach, you can create just one web app that looks different, yet native on all smartphones, tablets, and PCs.

2. Mobile web apps are cheaper to build

Most mobile platforms use a different programming language. Apple uses Objective-C. Android and Blackberry use Java. Windows Phone uses C#. In other words, creating native mobile apps that reach all major smartphone and tablet platforms requires that you hire multiple developers. Building mobile web apps only requires one web developer.

3. Mobile web apps are cheaper and easier to maintain

Tying into the previous two points, the native approach leaves you with 8 different applications to maintain. That means even the most minor changes must happen in 8 different places. On the flip side, the mobile web app approach leaves you with just two apps to maintain: One for smartphones and one for tablets.

4. Mobile web apps offer simpler updates

Users must download and install the latest application version on their device to update their native apps. Alternatively, mobile web app updates are delivered seamlessly over the web, without any effort from the user.

5. Mobile web apps offer “native” capabilities

This is where many business get confused. They assume that mobile web apps can’t access a smartphone’s file system or hardware sensors, like the GPS, gyroscope, or accelerometer. As this blog post points out, mobile web apps are far more capable than many people think.

6. Mobile web apps are future proof

RIM and Palm were the big mobile players just 5 short years ago. Now it’s Apple and Google. What will the mobile landscape look like in another 5 years? Maybe a new OS will take over. Maybe iOS and Android will lose popularity. Who knows? The one thing I do know: The web isn’t going anywhere. Mobile web apps offer the only way to protect your company from changes in the mobile landscape.

7. Mobile web apps aren’t controlled by another company

What happens if Apple or Google decides that your native app shouldn’t be in their store? You’re out of luck. Do you really want to give another company so much control over your mobile apps? On the flip side, you have complete control over mobile web apps since they are distributed through the browser.


While native apps may be the popular choice for consumer-facing apps, it could be a big waste of time and money in the business world. For most businesses, the benefits provided by mobile web apps far outweigh those offered by native apps. If your company is considering mobile apps, make sure you understand all the facts before choosing your approach.

For more information on this topic, here’s a whitepaper that may help: Mobile web apps: The best option for business?

10 thoughts on “7 reasons why mobile web apps are better for business than native apps”

  1. Pingback: Fast, Easy Web Design! » Blog Archive » 7 reasons why mobile web apps are better for business than native …

  2. Thanks for the recommendations. Working with several clients that want a native application and trying to find ways to talk them out of it. Nice to have a short and easy to understand listing of things the higher-ups can comprehend. Also, big thanks for the links to other articles in here. Much appreciated.

  3. Pingback: App Link Roundup

  4. Pingback: Weekly recap: Best smartphones, warning signs of bad architecture, and more… | mrc's Cup of Joe Blog

  5. Pingback: Weekly recap: Windows 8 hurdles, the decade of the cloud, and more… | mrc's Cup of Joe Blog

  6. Pingback: 6 big Business Intelligence trends of the near future | mrc's Cup of Joe Blog

  7. Hello,

    You gave fantastic honest ideas here. I performed a research on the issue and discovered that almost everyone is agreeing with your blog. Thanks so much for this! I have not been to such as great post for a long time! You’ve got it, whatever that means in blogging. Well, you’re definitely somebody who has something to say that people need to hear. Keep up the great job. Keep on inspiring the people!

    1. It’s significantly more difficult to develop for IOS. Optimization is more simple, but the excessive wait time and pointless, pedantic bureaucracy make actually publishing a well optimized, efficiently coded application a pain which devalues the platform. In the same time it takes to get a basic update published on IOS, I can make and publish sweeping changes and/or improvements to apps on the Play store. Many indie and small developers with good ideas and technical skill set have moved away from the IOS first approach and major developers are starting to follow suit.

  8. Pingback: Weekly recap: 10 best tablets in the world today, BYOD face-off, and more… | mrc's Cup of Joe Blog

  9. Pingback: Have businesses fallen for Apple’s marketing? | mrc's Cup of Joe Blog

Comments are closed.