User adoption is one of the biggest reasons why business intelligence fails. After all, if no one uses it, business intelligence is worthless. What keeps users from using business intelligence? Depends on the user. Maybe it’s too difficult. Maybe it’s inconvenient. Maybe they’re just lazy.
Whatever the reason, business intelligence that isn’t used is not only a waste of money, it’s a waste of time. Users go back to what they’re comfortable doing, like using Excel or asking the IT department to run reports.
What is embedded BI?
Embedded Business Intelligence (also called “white label BI” or “integrated BI) involves building BI software into your current business software or applications. The BI software is stripped of outside branding and is made to look and feel as though it’s a part of your business software.
Embedded Business Intelligence is typically used by software vendors who wish to add analytics to their current software. Embedding an outside BI tool into their software is not only cheaper and easier than building it themselves, it also looks and feels like it’s a part of their software. Here’s a nice example of how one software vendor used embedded BI to quickly improve their current software.
While embedded BI is typically used by software companies, that doesn’t mean other companies can’t use it too. Let’s take a look at the benefits it offers to other types of companies.
Benefits of embedded BI
Embedded BI can help solve the user adoption problem. How? When you embed BI applications into your current software, users are far more likely to use it. Here’s why:
1. It fits into their current routine: Traditional business intelligence adds another step to the user’s daily routine. To view data or run reports, they must open up a separate application with a new interface. On the other hand, embedded BI fits right into their current routine. It adds reporting capabilities to the software or applications that they already use every day.
2. Minimal learning curve: Not only does it add BI capabilities to your current software, it also looks and feels like your current software. There are no new interfaces to learn. Your users will have no idea that they’re using a new piece of software.
Embedded Business Intelligence is already widely used by software vendors, but it can also help most any company, especially those dealing with user adoption issues. Embedding BI applications into your current software gives your users a seamless transition to business intelligence with a minimal learning curve. As a result, they’re far more likely to use it.