New white paper explains why native mobile apps are wrong for business

January 2013 · Oak Brook, IL

Today, software tool developer mrc announces the release of a new white paper entitled, "Native mobile apps: The wrong choice for business?" It explores each mobile app development option from a business perspective, and explains why companies should think twice before taking the native approach.

mrc created the white paper to address a growing problem: Businesses are rushing to build their own mobile apps, without truly understanding their options. Many notice the consumer popularity of native apps, and falsely assume it's a viable option for business.

This white paper aims to dispel that myth, and help businesses figure out which mobile app development option works best for them. After reading the white paper, readers will understand:

• Their mobile app development options. Businesses that need mobile apps actually have three options. This white paper explains each one and even provides a side-by-side comparison of each.
• Which option is best suited for their business. Every mobile app option offers a unique set of advantages and disadvantages. This white paper explains how to choose the option that best suits their company's needs.
• Why native apps are usually the wrong choice. While native apps offer some benefits, they also represent significant risk and expense. This white paper explains the 6 major drawbacks to native app development.

"Over the past couple years, we've run across many companies who don't completely understand their mobile app options and wrongly assume that native apps are the best choice," says Sal Stangarone, mrc's Senior Product Consultant. "Hopefully, this white paper will educate companies considering mobile apps, and help them avoid any costly mistakes."

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