Just the other day, someone asked me this question: “What is business intelligence?” It got me thinking…I frequently write about business intelligence (BI) and why it’s important, but I’ve never really defined the term. In this post, I’d like to take a step back and give you the what, why, who, where, when, and how of business intelligence. Sound good? Okay, let’s get started…

What is business intelligence?
Most companies collect and store data covering all areas of their business. This data sits in a database and is really pretty useless in this format. What do I mean by that? If you looked at data in a database, it wouldn’t make any sense and would most definitely overwhelm you. This is where business intelligence comes into play. Business intelligence is the process of taking that (overwhelming) data in your database and presenting it in an understandable, accessible, and useful fashion. …

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Business intelligence is a confusing subject. Generally speaking, when a company realizes they need business intelligence (BI), they aren’t clear on everything a BI solution should include. Why not? BI isn’t the same across the board. As a result, comparing BI solutions is like comparing apples and oranges. Each solution contains different elements.

So, how do you know which elements to look for in a BI solution? I think a few elements are pretty standard, like simple ad-hoc reporting, the ability to use multiple databases, and exporting data to Excel and PDF. Besides these basic elements, I’ve put together a brief list of 5 essential elements that every good BI solution should include: …

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