In 2012, Gartner estimates that smartphone and tablet sales reached 821 million, accounting for approximately 70% of all devices sold in the last year. In 2013, they expect those sales numbers to reach 1.2 billion.

If it feels like the mobile trend is growing faster than other trends in recent history, you’re right. According to a report published by MIT, mobile computers (smartphones/tablets) are on track to saturate markets in the U.S. and the developing worlds in record time. In other words, smartphones and tablets are spreading faster than any other technology in history.

How are businesses responding? A 2012 Accenture survey found that 78% of CIOs consider mobility a “top 5 priority”. Businesses understand the importance of mobile, and are rushing to take advantage of this trend.

That’s where the problems arise. As businesses rush to build mobile apps, they often dive into the project without proper planning, or without an adequate understanding of their mobile app options.

As you might imagine, this causes problems. First, it produces mobile apps that the company doesn’t really need. Second, without proper guidance, some companies build the wrong type of mobile app–wasting time and money in the process.

To help your company avoid these problems, I’ve created a list of questions you should ask before building a mobile app. Hopefully, these questions will keep you from building an app that fails, or from building the wrong type of mobile app. Before you build your mobile app, here are 4 questions to answer: …

4 essential questions to ask before building a mobile business app (Part 1)Read More »